Importance of open book assessments Essay

An â€Å"open book examination† is one in which examinees are allowed to consult their class notes, textbooks, and other approved material while answering questions. It is ideally suited to teaching programmes that especially aim at developing the skills of critical and creative thinking In order to appreciate the merits of open book examinations, it is first of all necessary to understand the nature of teaching programmes in general. Most conventional examinations test how much information the students have been able to store in their minds. In order to cope with this demand, students memorize the information in class notes and textbooks, and transfer it to answer books during the examination. In this type of examination, success depends on the quantity of information memorized, and the efficiency with which it is reproduced. Does this leads to creative thinking? Noooo†¦ This is where open book examinations come in. Open book examinations Provides a chance for students to acquire the knowledge during the preparation process of gathering suitable learning materials rather than simply recalling or rewriting it. It Enhances information retrieval skills of students through finding the efficient ways to get the necessary information and data from books and various resources Also it enhances the comprehension and synthesizing skills of students because they need to reduce the content of books and other study materials into simple and handy notes for examination A more important reason for using open book examinations is that they have a tremendous impact on promoting the right mental sets in both learning and teaching. The most immediate result on students will be that they will stop â€Å"mugging† or rote learning. Most students used to conventional examinations think of â€Å"studying† as the mechanical memorization of information in textbooks and class notes in order to reproduce it in examinations. Open book examinations will effect a fundamental change in this attitude. If textbooks can be consulted in the examination rooms, why bother to memorize them? Does this mean that students don’t need to â€Å"study† for examinations? No. It implies that studying should not be equated with memorizing; instead, it should be of understanding concepts, and using these concepts (along with available information) to practice the skills of modifying and building knowledge, thinking critically, and solving problems. In acquiring the right strategies of studying, nothing is as effective as the shocking realization that mugging is of no use in the examinations. Given open book examinations, there will be no more mugging. Once the burden of mugging is taken away, education can be a pleasurable activity, not a painful drudgery. What is learnt with pleasure is learnt more effectively, and retained better.

Gender Roles in Beowulf and The Decameron Essay

The Anglo- Saxon epic Beowulf and Giovanni Boccaccio’s Decameron tell very different stories, but nevertheless can be said to share one common literary element: the representation of gender. Both Beowulf and many of the stories in the Decameron represent women as being the subject to men in all respects. Beowulf is a masculine epic altogether, in which women are absent, silent or otherwise merely a tool that serves the world of men. In The Decameron on the other hand, although women are present in all the stories, Boccaccio makes them the victims of his irony most of the times, picturing them either as adulteresses or as very simple beings that completely lack cleverness, like the woman who lets herself be persuaded by her lover that he is the angel Gabriel himself. However, in both Boccaccio’s tales and in Beowulf the role of the women is even more interesting to notice when the authors intend to give a positive representation of them, in the form of ideal women. The ideal women for the two texts, Griselda in Boccaccio’s hundred story and Wealhtheow in Beowulf offer indeed a good insight into the way in which women were represented: they are intended to be positive figures, but they are ideal only insomuch as they are perfect tools that serve in the men’s world. Thus, Beowulf is as Gillian Overing notes, an absolutely masculine epic, which focuses only on heroism. The world of men is accurately constructed: it is entirely composed of men’s wishes, men’s actions and so on: â€Å"Beowulf is an overwhelmingly masculine poem; it could be seen as a chronicle of male desire, a tale of men dying†¦There is no place for women in the masculine economy of Beowulf. â€Å"(Overing, 69) Beowulf is the hero and later the king, who saves the Danish people of the powerful monster Grendel and of his mother. The very few women who appear in the story are mostly mentioned directly as instruments in the world of men, as â€Å"peace-weavers† more exactly, like Hrothgar’s daughter for example, who is mentioned directly as a â€Å"promise† to a certain man, as a means to bring peace to the kingdom: â€Å"Oft to the heroes Hrothgar’s daughter,/ to earls in turn, the ale-cup tendered, –/she whom I heard these hall-companions/ Freawaru name, when fretted gold/ she proffered the warriors. Promised is she,/ gold-decked/ maid, to the glad son of Froda. / Sage this seems to the Scylding’s-friend,/ kingdom’s-keeper: he counts it wise/ the woman to wed so and ward off feud,/ store of slaughter. But seldom ever/when men are slain, does the murder-spear sink/ but briefest while, though the bride be fair! † It is quite clear that this woman will probably fail even in her modest role, as a peace maker, according to the prediction of the anonymous author. Wealhtheow, queen to Hrothgar is the only woman who is given a voice in the poem at all. Her two speeches, one addressed to her king and the other to Beowulf mark very important moments in the poem, and she almost seems to have a certain power. She advises her king not to adopt Beowulf as a son, since he already has two sons of his owns, and pledges him to his word by offering a cup. She then goes to Beowulf and offers another symbolic object, a neck-ring as a reward for his feats of heroism and urges him to fight again and confront death: â€Å"Enjoy this neck-ring with safety, Beowulf, beloved youth, and make use of this corselet, of our people’s treasure; prosper well, declare yourself with strength, and be kind of counsel to these youths. I shall remember to reward you for that. You have brought it about that men shall praise you from far and near for a long time to come†¦. Here every nobleman is true to the other, mild of heart, loyal to his lord; the thanes are united, the people willing; the wine-drinking warriors do as I bid. † (â€Å"Beowulf†, 1216-1231) In both these instances, the Danish queen seems to hold some power over the events and the world of men, since she performs such symbolic acts and since she herself declares that the warriors obey her. However, it is quite obvious that she also is an instrument just like the other women mentioned in the text. She does not perform her own will, but only acts as an ideal tool for men that takes the cup from one of them and gives it to another. It can be said that Wealhtheow is merely a mediator and a peace bringer in the poem, just like the other women represented. As Gillian Overing remarks, in Beowulf women serve only as mediators for the alliances between men, either through marriage or through symbolic, minor acts: â€Å"While we have no way of guessing at Beowulf’s sexuality, or at the poet’s or the hero’s personal views on marriage, we cannot ignore the strength of expressed masculine desire in the poem. Intensity and passion are located in the bonds of loyalty and friendship forged between men, and marriage is valued as an extension of this larger emotional context. †(Overing, 72) Thus, Wealhtheow is an ideal woman in Beowulf insomuch as she serves the purposes in men’s world, her will simply coinciding with the desires of men. In the last story of The Decameron, one of the very few that actually have a â€Å"happy† ending, Griselda the modest daughter of a shepherd is married to the Marquis of Saluzzo. Her role in the story is strikingly similar to that of Wealhtheow in Beowulf, even if the context is very different. In the story Gualtieri is a typical man, who as shown from the start, is preoccupied only with men’s business, such as hunting, and despises the idea of marriage: â€Å"†¦having neither wife nor child, [he] passed his time in naught else but in hawking and hunting, and of taking a wife and begetting children had no thought; wherein he should have been accounted very wise†¦Ã¢â‚¬ (Boccaccio, 837) As the author declares, the idea of taking a wife would be completely unwise, suggesting that women are merely troublesome acquisitions for men. However, Gualtieri is married at last, but chooses the daughter of a shepherd, so as to make sure she will be more likely to obey him in everything: â€Å"He then asked her, whether, if he took her to wife, she would study to comply with his wishes, and be not wroth, no matter what he might say or do, and be obedient†¦Ã¢â‚¬ (Boccaccio, 840) After a few happy years, he starts to deliberately torment his wife, through cruel acts, such as taking her children away and making her believe they are dead or humiliating her for her base condition in front of everyone. All this is done of course to try the wife’s patience and her limits in her total obedience to her husband. In the end, he makes her believe he is going to marry again, but instead brings her daughter, and the story ends well. The moral is quite evident: Boccaccio attempted to portray his idea of the perfect woman, that is the woman is nothing else but an instrument of man’s will. Griselda is so modest as to consider herself unworthy of any kind of regard, and so patient as to bear in silence her husband cruelty: â€Å"My lord, do with me as thou mayst deem best for thine own honour and comfort, for well I wot that I am of less account than they, and unworthy of this honourable estate †¦Ã¢â‚¬ (Boccaccio, 842) Her similarity to Wealhtheow is now apparent: both the queen in Beowulf and Griselda are ideal women only because they serve men properly, as instruments, that do not have any will of their own. Thus, the heroines of the two texts, although they appear in very different contexts, are obviously represented in the same way, that is, as instruments that are in harmony with men’s affairs and desires. Their perfection comes precisely from their nullity as characters, as persons of their own will. Both of them are wives first of all, and are defined only through this role. Although their authors intended a positive representation of women through them, they are in fact just useful devices for men, with no real consistence of their own. Works Cited: Risden, Edward L. tr. Beowulf. Troy: Whitston Publishing, 1994. Boccaccio, Giovanni. The Decameron. New York: Signet Classics, 2003 Overing, Gillian R. Language, Sign and Gender in ‘Beowulf. ’ Carbondale: Southern Illinois University Press, 1990.

Adrienne Richs Of Woman Born Motherhood

Adrienne Rich combined her own experience as a mother with feminist theory to write Of Woman Born: Motherhood as Experience and Institution. Foray into Feminist Theory Adrienne Rich was already an established feminist poet in 1976 when she published Of Woman Born. It had been more than twenty years since her first volume of poetry was published. Adrienne Rich is known for confronting society and writing political themes in her poetry. Of Woman Born, a thoughtful, non-fiction prose examination of motherhood, was nonetheless an eye-opening and provocative work. Before Of Woman Born, there had been little to no scholarly feminist analysis of the institution of motherhood. The book has since become a classic feminist text, and motherhood has become an essential issue of feminism.  She is often quoted as a feminist writer. Personal Experience Of Woman Born begins with excerpts from Adrienne Rich’s journal. In the journal entries, she reflects on her love for her children and other emotions.  She describes moments in which she questioned her ability and desire to be a mother.   Adrienne Rich then writes that even her own children recognize the impossibility of constant, 24-hour love and attention. Still, she argues, society places on mothers the unreasonable demand that they provide perfect, constant love. How the Patriarch Views the Matriarch Of Woman Born includes a historical overview of motherhood. Adrienne Rich asserts that being a mother changed as the world moved from primitive societies that revered women to patriarchal civilization.   Of Woman Born explores the modern division of labor that relies heavily if not solely on mothers to do the child-rearing. Adrienne Rich asks why childbirth went from midwife’s calling to medical procedure. She also questions what childbirth and motherhood demand of women emotionally. One Dimension of Woman Adrienne Rich writes in Of Woman Born that motherhood is but one physical dimension of a woman’s being. Rather than being defined as mothers, or by their status as childless, women should be defined in terms of themselves, as all humans should be. Nor should becoming a mother mean women are isolated and not allowed to participate in the social and professional world. Instead, Adrienne Rich calls for â€Å"a world in which every woman is the presiding genius of her own body.† â€Å"None of Woman Born†¦Ã¢â‚¬  The title Of Woman Born recalls the line from Shakespeares play Macbeth that tricks Macbeth into thinking he is safe: â€Å"†¦for none of woman born/Shall harm MacBeth†Ã‚  (Act IV, Scene 1, lines 80-81). Of course MacBeth is not safe in the end, for it turns out Macduff was â€Å"untimely ripp’d† (Act V, Scene 8, line 16) from his mothers womb. Macbeth is fraught with themes of good and evil; it also examines the downfall of a man. Lady MacBeth, with blood on her hands, and the three sisters, or witches, are among the memorable Shakespearean women whose power and prophecies are threatening. Quotes From Of Woman Born â€Å"All human life on the planet is born of woman. The one unifying, incontrovertible experience shared by all women and men is that months-long period we spent unfolding inside a woman’s body. Because young humans remain dependent upon nurture for a much longer period than other mammals, and because of the division of labor long established in human groups, where women not only bear and suckle but are assigned almost total responsibility for children, most of us first know both love and disappointment, power and tenderness, in the person of a woman.† â€Å"There is nothing revolutionary whatsoever about the control of womens bodies by men. The womans body is the terrain on which patriarchy is erected.† edited and with additions by  Jone Johnson Lewis

The Natural History of the Galapagos Islands

The Natural History of the Galapagos Islands: The Galà ¡pagos Islands are a wonder of nature. Located off the coast of Ecuador, these remote islands have been called â€Å"evolution’s laboratory† because their remoteness, isolation from one another and different ecological zones have allowed plant and animal species to adapt and evolve undisturbed. The Galapagos Islands have a long and interesting natural history. The Birth of the Islands: The Galapagos Islands were created by volcanic activity deep in the Earths crust under the ocean. Like Hawaii, the Galapagos Islands were formed by what geologists call a hot spot. Basically, a hot spot is a place in the Earths core which is much hotter than usual. As the plates making up the Earths crust move over the hot spot, it essentially burns a hole in them, creating volcanoes. These volcanoes rise up out of the sea, forming islands: the lava stone they produce shapes the topography of the islands. The Galapagos Hot Spot: In Galapagos, the Earth’s crust is moving from west to east over the hot spot. Therefore, the islands that are furthest to the east, such as San Cristà ³bal, are the oldest: they were formed many thousands of years ago. Because these older islands are no longer over the hot spot, they are no longer volcanically active. Meanwhile, islands in the western part of the archipelago, such as Isabela and Fernandina, were created only recently, geologically speaking. They are still over the hot spot and still very active volcanically. As the islands move away from the hot spot, they tend to wear down and become smaller. Animals Arrive to Galapagos: The islands are home to many species of birds and reptiles but relatively few native insects and mammals. The reason for this is simple: it’s not easy for most animals to get there. Birds, of course, can fly there. Other Galapagos animals were washed there on vegetation rafts. For example, an iguana might fall into a river, cling to a fallen branch and get swept out to sea, arriving to the islands after days or weeks. Surviving at sea for such a long time is easier for a reptile than it is for a mammal. For this reason, the large herbivores on the islands are reptiles like tortoises and iguanas, not mammals like goats and horses. Animals Evolve: Over the course of thousands of years, animals will change to fit their environment and adapt to any existing â€Å"vacancy† in a particular ecological zone. Take the famous Darwin’s finches of Galapagos. Long ago, a single finch found its way to Galapagos, where it laid eggs which would eventually hatch into a small finch colony. Over the years, fourteen different sub-species of finch have evolved there. Some of them hop on the ground and eat seeds, some stay in trees and eat insects. The finches changed to fit in where there was not already some other animal or bird eating the available food or using the available nesting sites. Arrival of Humans: The arrival of humans to the Galapagos Islands shattered the delicate ecological balance that had reigned there for ages. The islands were first discovered in 1535 but for a long time they were ignored. In the 1800s, the Ecuadorian government began settling the islands. When Charles Darwin made his famous visit to Galapagos in 1835, there was already a penal colony there. Humans were very destructive in Galapagos, mostly because of predation of Galapagos species and introduction of new species. During the nineteenth century, whaling ships and pirates took tortoises for food, wiping out the Floreana Island subspecies completely and pushing others to the brink of extinction. Introduced Species: The worst damage done by humans was the introduction of new species into Galapagos. Some animals, such as goats, were released intentionally onto the islands. Others, such as rats, were brought by man unknowingly. Dozens of animal species previously unknown in the islands were suddenly turned loose there with disastrous results. Cats and dogs eat birds, iguanas and baby tortoises. Goats can strip an area clean of vegetation, leaving no food for other animals. Plants brought for food, such as the blackberry, muscled out native species. Introduced species constitute one of the gravest dangers for the Galapagos ecosystems. Other Human Problems: Introducing animals was not the only damage humans have done to Galapagos. Boats, cars and homes cause pollution, further damaging the environment. Fishing is supposedly controlled in the islands, but many make their living by illicitly fishing for sharks, sea cucumbers and lobsters out of season or beyond catch limits: this illegal activity had a great negative impact on the marine ecosystem. Roads, boats and airplanes disturb mating grounds. Solving Galapagos’ Natural Problems: The park rangers and staff of the Charles Darwin Research Station have been working for years to reverse the effects of human impact on Galapagos, and they’ve been seeing results. Feral goats, once a major problem, have been eliminated from several islands. The numbers of wild cats, dogs and pigs are also declining. The National Park has taken on the ambitious goal of eradicating introduced rats from the islands. Although activities like tourism and fishing are still taking their toll on the islands, optimists feel that the islands are in better shape than they have been for years. Source: Jackson, Michael H. Galapagos: a Natural History. Calgary: the Universityof Calgary Press, 1993.

The Perversion of Religion Essays - 522 Words

Im not a tremendously religious person. I dont attend religious services, I dont say prayers before bedtime (or much of any other time), I dont read a section of my holy book on a regular schedule... you get the picture. The closest Id come to claiming a personal faith is to call myself a sort of armchair Daoist. And yet I find myself deeply offended by those who profane their own professed faith... the Jim Bakkers, Osama Bin Ladens, Paul Shanleys of the world. They seem like a special category of scum in the swirling pool of humanity. I may question the existence of a sentient God, but I cannot abide someone who claims to follow him and then violates the very tenets of the faith they claim to hold dear. To me the very†¦show more content†¦There are realms of existence beyond his control, and sometimes he simply needs help. How many of us would feel a great weight lifted off our shoulders if we admitted the same need to our spouses or friends? When someone writes a holy book or creates an inspired artwork, they are opening a private window onto their vision of mankinds higher potential. While most creation myths say man was created in a Gods image, what populates holy writings and artwork more than images of holy figures rendered in mans image? (Perhaps only as a function of mankinds limited imagination, but nonetheless an inspiration towards higher goals, no?) To see jaded, self-serving or megalomaniacal manipulations of one of humankinds purest impulses really deeply offends me. Its like using the Mona Lisa in a McDonalds commercial. Its the ultimate hypocrisy. To see someone claim belief in the loving ideals of Christianity, and then publicly verbally assault those who believe differently, or charismatically swindle the elderly out of their money, or rape and abuse their youngest parishioners... To see Islamic leaders, followers of the faith that almost single-handedly preserved the wisdom of the ancient world throughout the Dark Ages, who shepherded and protected the holy lands through bloody medieval crusades, now turn to repression of modern knowledge and culture and bloody international terrorism... ToShow MoreRelated Freedom from Religion: Perversion of the U.S. Constitution Essay2416 Words   |  10 PagesEnlightenment and spurred on by their own experiences in the perils of tyrannical oppression. Thus the preservation of America’s sacred freedoms has been the result of a strict adherence to the forefathers’ insights. It stands to reason, then, that the perversion of these freedoms would be the result of a deviation from the original intents of the Constitution’s framers. An attack on any amendment or clause of the Constitution is an attack on the whole. 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FDRs new deal Essay Example For Students

FDRs new deal Essay When President took office in March of 1932 he had an idea of a plan, which would have to develop over time, which was the New Deal for the American People. He believed that if this plan went through, it would solve the problem of the Great Depression and restore the American economy. President Roosevelts New Deal that took time to develop included programs that would help the unemployed get jobs, social security issues such as welfare, and housing and agricultural recovery. Roosevelt also included programs to help the banking system. President Roosevelts New Deal failed to restore the economy as Roosevelt had hoped it would, but in turn it helped the people that suffered the most from the Great Depression by giving the hope and confidence they needed. President Roosevelt was by far the most active president we have had, even though little progress was made. His first accomplishment when he took office was restoring the confidence people had lost in the banking system. He did not solve the problems of the banking system, but he did come up with the Emergency Banking Relief Act of 1933. This act gave power to the government to control some of the banking systems and also allowed them to re-open financially secure banks. The Glass-Stbagall Banking Reform Act, which forbade banks to invest customers money into the stock market. President Roosevelt also tried to better the economy by causing inflation. Inflation would cause an increase in prices and businesses would make more profit and the economy would boom. The new production caused an increase in the need of workers, thus causing the unemployment rate to decrease. One way the New Deal was able to give jobs to the jobless was via the Civilian Conservation Corps. This program gave jobs to civilians between the ages of eighteen and twenty-five; they were planting trees, building dams, and stopping the erosion of the soil. By August of 1933, 300,000 men were at work. Roosevelt also aided the farmers through the Agricultural Adjustment Act. This act helped farmers meet their mortgages, which went hand in hand with the Home Owners Loan Corporation. Through these acts the government used millions of dollars to try to relieve farmers economic crises. But by doing this, Roosevelt caused an increase in the national debt. President Roosevelt also helped strengthen the policies for the building of houses. Roosevelt set up the Federal Housing Administration in hopes that he would stimulate the housing industry, which went in conjunction with the United States Housing Authority, which gave government loans for low-cost construction. But the New Deal failed to accomplish what it had in mind, FDR hoped that the people would support it and be happy, but the people were more worried about their social security. The social security of the people had more importance than housing. The Social Security Act of 1935 provided security for the elderly. The elderly were to receive money that was taken from employees. This meant that when employees retired, the money that had been taken away from them would be given to them in turn. Although it seemed that the New Deal was helping people; it did not. The money was basically going in a cycle and not going directly to aid them in their crisis time, the young workers woul d have to wait to get their money and so they were not being helped in their time of need. Overall it seemed that the New Deal was helping the economy, but it was a never-ending cycle where that no one could take advantage until an ample amount of time had passed. It did not aid them when they needed it. The national debt stood at an enormous figure of $19,487,000,000 and rose to $40,440,000,000 by 1939. America had become a handout state that instead of leading to prosperity only stood for unlimited spending. The New Deal gave confidence to the people but did little to get rid of the problems the economy faced. .u47ae03fc057a399bc610363c5874d37d , .u47ae03fc057a399bc610363c5874d37d .postImageUrl , .u47ae03fc057a399bc610363c5874d37d .centered-text-area { min-height: 80px; position: relative; } .u47ae03fc057a399bc610363c5874d37d , .u47ae03fc057a399bc610363c5874d37d:hover , .u47ae03fc057a399bc610363c5874d37d:visited , .u47ae03fc057a399bc610363c5874d37d:active { border:0!important; } .u47ae03fc057a399bc610363c5874d37d .clearfix:after { content: ""; display: table; clear: both; } .u47ae03fc057a399bc610363c5874d37d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47ae03fc057a399bc610363c5874d37d:active , .u47ae03fc057a399bc610363c5874d37d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47ae03fc057a399bc610363c5874d37d .centered-text-area { width: 100%; position: relative ; } .u47ae03fc057a399bc610363c5874d37d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47ae03fc057a399bc610363c5874d37d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47ae03fc057a399bc610363c5874d37d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47ae03fc057a399bc610363c5874d37d:hover .ctaButton { background-color: #34495E!important; } .u47ae03fc057a399bc610363c5874d37d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47ae03fc057a399bc610363c5874d37d .u47ae03fc057a399bc610363c5874d37d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47ae03fc057a399bc610363c5874d37d:after { content: ""; display: block; clear: both; } READ: Braham Stoker's Dracula Draculas EssayBibliography:

Marketing aspect free essay sample

The management of Head’s Up is moderately efficient. They have accommodating and friendly personnel who provides the needs of their customers wherein they will ask what services they want to avail and instantly accommodate them. They have well equipped facilities and modern equipment that pave the way for more efficient ways of providing services for the customer’s convenience. E. SUPPLIERS The business supplier is from Luzon specifically Manila where they are exclusively supplying the treatments and medicines as well as other needs that they have to Head’s Up. Atty. Raymond said that they paid high to their supplier for exclusively purposes wherein they have a stall for the products that the supplier has at Ever Mall building 2nd floor. F. MARKETING MIX Place One of the most important aspects to consider for a business is its location. Wherein there are number of factors that need to be considered these are the customer needs and the employee needs such as customer convenience, parking, and accessibility. We will write a custom essay sample on Marketing aspect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Head’s Up is located at 21 Silliman Avenue, Dumaguete City. Head’s Up location is considered as a strategic location knowing the fact that it is near to its target market which are the young professional, students, the foreigners and the walk-ins. Service Head’s Up being in a beauty industry offer the utmost service to the customers for it is the reason for its existence to give customer a great service and convenience that would give its customers a reason to come back. Promotion Promotion of a business establishment is important for it helps in positioning its image to its target market. Advertisement of an establishment is one way to garner publicity; Heads Up was launch in Metro Post newspaper and was later introduced in Negros Chronicles News and tied-up Radio station here in the City. Other than that Atty. Raymond told us that nothing more is effective to the word of mouth to its customers. Price The rates of their services are based on the price of the treatments and other medicines they use and also the services are priced in such a way that they compare themselves to the rates of their competitors. Head’s Up also offer 10% off to all services to its VIP cardholders and they also have happy hours to their SPA services specifically the Full Body Massage from 2pm-6pm wherein the price differ from its regular rate. Since one of their target markets are the students they also offer a student price range which is cheaper than the regular price. While in barbershop services they have this â€Å"Blowout† day every Tuesday wherein they price their haircut service half to its existing price. The following are the services and their corresponding rates of Head’s Up Barbershop, Salon and Spa. G. COMPETITOR’S ANALYSIS Competitive analysis plays a vital component in every business which made the owner aware the competition happening between its competitors. The following are one of the competitors of Heads Up Barbershop, Salon and Spa: Carlo Reyes Beauty Salon located at Perdices Street, Dumaguete City Cuttin’ Loose Hair Nail Studio located at Portal West Bldg. Silliman Avenue, Dumaguete City, Negros Oriental. Art Box located at Sta. Rosa Street, Dumaguete City. David Salon located in front of Spanish Heritage San Jan Street, Dumaguete City Jade Spa Massage located at San Jose Street, Dumaguete City Grand Royal Spa located 2nd floor RM Building, North National Highway, Bantayan, Dumaguete City. These are the establishments which are considered the most competitive in the Beauty Industry and Spa industry wherein these businesses have already establish a name towards to their respective services.