The Natural History of the Galapagos Islands

The Natural History of the Galapagos Islands: The Galà ¡pagos Islands are a wonder of nature. Located off the coast of Ecuador, these remote islands have been called â€Å"evolution’s laboratory† because their remoteness, isolation from one another and different ecological zones have allowed plant and animal species to adapt and evolve undisturbed. The Galapagos Islands have a long and interesting natural history. The Birth of the Islands: The Galapagos Islands were created by volcanic activity deep in the Earths crust under the ocean. Like Hawaii, the Galapagos Islands were formed by what geologists call a hot spot. Basically, a hot spot is a place in the Earths core which is much hotter than usual. As the plates making up the Earths crust move over the hot spot, it essentially burns a hole in them, creating volcanoes. These volcanoes rise up out of the sea, forming islands: the lava stone they produce shapes the topography of the islands. The Galapagos Hot Spot: In Galapagos, the Earth’s crust is moving from west to east over the hot spot. Therefore, the islands that are furthest to the east, such as San Cristà ³bal, are the oldest: they were formed many thousands of years ago. Because these older islands are no longer over the hot spot, they are no longer volcanically active. Meanwhile, islands in the western part of the archipelago, such as Isabela and Fernandina, were created only recently, geologically speaking. They are still over the hot spot and still very active volcanically. As the islands move away from the hot spot, they tend to wear down and become smaller. Animals Arrive to Galapagos: The islands are home to many species of birds and reptiles but relatively few native insects and mammals. The reason for this is simple: it’s not easy for most animals to get there. Birds, of course, can fly there. Other Galapagos animals were washed there on vegetation rafts. For example, an iguana might fall into a river, cling to a fallen branch and get swept out to sea, arriving to the islands after days or weeks. Surviving at sea for such a long time is easier for a reptile than it is for a mammal. For this reason, the large herbivores on the islands are reptiles like tortoises and iguanas, not mammals like goats and horses. Animals Evolve: Over the course of thousands of years, animals will change to fit their environment and adapt to any existing â€Å"vacancy† in a particular ecological zone. Take the famous Darwin’s finches of Galapagos. Long ago, a single finch found its way to Galapagos, where it laid eggs which would eventually hatch into a small finch colony. Over the years, fourteen different sub-species of finch have evolved there. Some of them hop on the ground and eat seeds, some stay in trees and eat insects. The finches changed to fit in where there was not already some other animal or bird eating the available food or using the available nesting sites. Arrival of Humans: The arrival of humans to the Galapagos Islands shattered the delicate ecological balance that had reigned there for ages. The islands were first discovered in 1535 but for a long time they were ignored. In the 1800s, the Ecuadorian government began settling the islands. When Charles Darwin made his famous visit to Galapagos in 1835, there was already a penal colony there. Humans were very destructive in Galapagos, mostly because of predation of Galapagos species and introduction of new species. During the nineteenth century, whaling ships and pirates took tortoises for food, wiping out the Floreana Island subspecies completely and pushing others to the brink of extinction. Introduced Species: The worst damage done by humans was the introduction of new species into Galapagos. Some animals, such as goats, were released intentionally onto the islands. Others, such as rats, were brought by man unknowingly. Dozens of animal species previously unknown in the islands were suddenly turned loose there with disastrous results. Cats and dogs eat birds, iguanas and baby tortoises. Goats can strip an area clean of vegetation, leaving no food for other animals. Plants brought for food, such as the blackberry, muscled out native species. Introduced species constitute one of the gravest dangers for the Galapagos ecosystems. Other Human Problems: Introducing animals was not the only damage humans have done to Galapagos. Boats, cars and homes cause pollution, further damaging the environment. Fishing is supposedly controlled in the islands, but many make their living by illicitly fishing for sharks, sea cucumbers and lobsters out of season or beyond catch limits: this illegal activity had a great negative impact on the marine ecosystem. Roads, boats and airplanes disturb mating grounds. Solving Galapagos’ Natural Problems: The park rangers and staff of the Charles Darwin Research Station have been working for years to reverse the effects of human impact on Galapagos, and they’ve been seeing results. Feral goats, once a major problem, have been eliminated from several islands. The numbers of wild cats, dogs and pigs are also declining. The National Park has taken on the ambitious goal of eradicating introduced rats from the islands. Although activities like tourism and fishing are still taking their toll on the islands, optimists feel that the islands are in better shape than they have been for years. Source: Jackson, Michael H. Galapagos: a Natural History. Calgary: the Universityof Calgary Press, 1993.

The Perversion of Religion Essays - 522 Words

Im not a tremendously religious person. I dont attend religious services, I dont say prayers before bedtime (or much of any other time), I dont read a section of my holy book on a regular schedule... you get the picture. The closest Id come to claiming a personal faith is to call myself a sort of armchair Daoist. And yet I find myself deeply offended by those who profane their own professed faith... the Jim Bakkers, Osama Bin Ladens, Paul Shanleys of the world. They seem like a special category of scum in the swirling pool of humanity. I may question the existence of a sentient God, but I cannot abide someone who claims to follow him and then violates the very tenets of the faith they claim to hold dear. To me the very†¦show more content†¦There are realms of existence beyond his control, and sometimes he simply needs help. How many of us would feel a great weight lifted off our shoulders if we admitted the same need to our spouses or friends? When someone writes a holy book or creates an inspired artwork, they are opening a private window onto their vision of mankinds higher potential. While most creation myths say man was created in a Gods image, what populates holy writings and artwork more than images of holy figures rendered in mans image? (Perhaps only as a function of mankinds limited imagination, but nonetheless an inspiration towards higher goals, no?) To see jaded, self-serving or megalomaniacal manipulations of one of humankinds purest impulses really deeply offends me. Its like using the Mona Lisa in a McDonalds commercial. Its the ultimate hypocrisy. To see someone claim belief in the loving ideals of Christianity, and then publicly verbally assault those who believe differently, or charismatically swindle the elderly out of their money, or rape and abuse their youngest parishioners... To see Islamic leaders, followers of the faith that almost single-handedly preserved the wisdom of the ancient world throughout the Dark Ages, who shepherded and protected the holy lands through bloody medieval crusades, now turn to repression of modern knowledge and culture and bloody international terrorism... ToShow MoreRelated Freedom from Religion: Perversion of the U.S. Constitution Essay2416 Words   |  10 PagesEnlightenment and spurred on by their own experiences in the perils of tyrannical oppression. Thus the preservation of America’s sacred freedoms has been the result of a strict adherence to the forefathers’ insights. It stands to reason, then, that the perversion of these freedoms would be the result of a deviation from the original intents of the Constitution’s framers. An attack on any amendment or clause of the Constitution is an attack on the whole. Such an attack has begun to deteriorate religiousRead MoreThe Religion Of Matthew Lewis s The Monk1225 Words   |  5 PagesPerversion of Religion in Matthew Lewis’s The Monk Matthew Lewis’s The Monk, published in 1796, depicts the Catholic Church in Madrid as the victim of religious perversion caused by the pride and lust of its leaders. The events of the novel, including the monk Ambrosio’s surrender to temptation, leading to the rape and murder of innocent Antonia, as well as Agnes’s imprisonment by the vain Prioress of St. Clare’s Convent, serve to emphasize the lack of true religious devotion in the city of MadridRead MoreAn Analysis Of Frederick Douglass s The Narrative Of The Life Of Frederick Essay1284 Words   |  6 Pagesmore of a contentious issue than it already is. In The Narrative of the Life of Frederick Douglass, Frederick Douglass presents the theme of perversion of Christianity by slaveholders as a way to bring out the contradiction that lie deep within slaveholders adulterated interpretation of the belief system. In this paper, I will highlight these perversions that Douglass discusses in his narrative an d explore why slaveholders form of Christianity make strong impression in his writing. Lastly, IRead MoreAraby tone1031 Words   |  5 Pagesdisillusionment with love and forced him into a position where he could no longer hide from the harsh realities of adult life. The love that blinded the protagonist also became as important to him as his religion, and as such, the story is rife with religious imagery that denotes the perversion of religion. For example, behind the boy’s house is a â€Å"wild garden [that] contained a central apple-tree,† a clear allusion to the Garden of Eden. However, the image is distorted by a â€Å"rusty bicycle-pump† that theRead MoreEssay on Water and Religious Motifs in The Waste Land, by T.S. Eliot1525 Words   |  7 Pagesgirl has either just been raped, or has had at least a negative sexual experience. Each of these references to water corresponds to the waste land; the usually pure symbolism of water is twisted to become negative, and in each scene there is some perversion such as rape. After the hyacinth scene comes Madame Sosostris, famous clairvoyante (43), who speaks of the Tarot cards and the Drowned Phoenician sailor (47) as well as Belladonna, the Lady of the Rocks (49). Sosostris advises the personRead MoreThe Perversion and Triumph of Christian Ideas in Dracula Essay1196 Words   |  5 Pagesand actions seem to display the perversion of various Christian ideals and symbols and Dr. Van Helsing uses various Christian symbols to defeat Count Dracula. Given that Van Helsing and his posse are able to use the Christian imagery to drive Dracula back to Castle Dracula and eventually defeat him, Stoker might be suggesting that the power of the Christianity and the Christian God will always prevail in a match against evil and the devil. In the Christian religion, the devil is the not-as-powerfulRead MoreHomosexuality Is A Form Of Emotional, Romantic, And Sexual Attraction858 Words   |  4 Pagesutilize our reason and human will, we would be swamped with diseases, naked, and without light. To prevail in the world against nature is human nature. In retort of labeling homosexual acts as a perversion in the name of nature, we might just as well say that using artificial sweeteners is a â€Å"perversion of our sense of taste† since they violate the natural taste of beverage. It is not clear why being unnatural is wrong or immoral. For example, one’s hands weren’t made for walking, so is it wrongRead MoreSocietys Fate in Brave New World by Aldous Huxley994 Words   |  4 Pagessociety. Although the future will introduce many useful tools for society, the damage done to society and personality is inevitable. Huxley’s predictions about the future focus mainly on the dealing with suffering, questioning true freedom, and perversion of spirituality. Humanity deals with suffering in many ways, and many reveal damaging side effects. Just as in today’s world, suffering in many cases leads to abuse of alcohol and drugs. More specifically in Brave New World soma offers all theRead MoreEssay on Supporting Gay Marriage991 Words   |  4 Pagesupon. Why does one person believe in equality while the other denies it to a certain person? Religion stands out as being one of the major contributing factors to the rejection of gay marriage, or homosexuality in general. Most popular religions (Christianity, Judaism, Islam) have religious text or proclamation that has been either misinterpreted or used incorrectly to justify the indecency and perversion of homosexuality. Religious views and homosexuality can also be related to cultural bias. Read MoreThe Good, the Bad and the Perverse549 Words   |  2 Pagesis immoral or moral in different situations. The actual meaning of perversion is an alteration or corruption of an original cau se, meaning or state. A perversion takes something from being originally good, to then being bad. Good or bad, a perversion has no connection to morality. A type of perversion is a sexual perversion. Different religions, a persons attitude towards things; may probably have different ideas on perversion. Any action that brings sexual pleasure, but has little or no chance

FDRs new deal Essay Example For Students

FDRs new deal Essay When President took office in March of 1932 he had an idea of a plan, which would have to develop over time, which was the New Deal for the American People. He believed that if this plan went through, it would solve the problem of the Great Depression and restore the American economy. President Roosevelts New Deal that took time to develop included programs that would help the unemployed get jobs, social security issues such as welfare, and housing and agricultural recovery. Roosevelt also included programs to help the banking system. President Roosevelts New Deal failed to restore the economy as Roosevelt had hoped it would, but in turn it helped the people that suffered the most from the Great Depression by giving the hope and confidence they needed. President Roosevelt was by far the most active president we have had, even though little progress was made. His first accomplishment when he took office was restoring the confidence people had lost in the banking system. He did not solve the problems of the banking system, but he did come up with the Emergency Banking Relief Act of 1933. This act gave power to the government to control some of the banking systems and also allowed them to re-open financially secure banks. The Glass-Stbagall Banking Reform Act, which forbade banks to invest customers money into the stock market. President Roosevelt also tried to better the economy by causing inflation. Inflation would cause an increase in prices and businesses would make more profit and the economy would boom. The new production caused an increase in the need of workers, thus causing the unemployment rate to decrease. One way the New Deal was able to give jobs to the jobless was via the Civilian Conservation Corps. This program gave jobs to civilians between the ages of eighteen and twenty-five; they were planting trees, building dams, and stopping the erosion of the soil. By August of 1933, 300,000 men were at work. Roosevelt also aided the farmers through the Agricultural Adjustment Act. This act helped farmers meet their mortgages, which went hand in hand with the Home Owners Loan Corporation. Through these acts the government used millions of dollars to try to relieve farmers economic crises. But by doing this, Roosevelt caused an increase in the national debt. President Roosevelt also helped strengthen the policies for the building of houses. Roosevelt set up the Federal Housing Administration in hopes that he would stimulate the housing industry, which went in conjunction with the United States Housing Authority, which gave government loans for low-cost construction. But the New Deal failed to accomplish what it had in mind, FDR hoped that the people would support it and be happy, but the people were more worried about their social security. The social security of the people had more importance than housing. The Social Security Act of 1935 provided security for the elderly. The elderly were to receive money that was taken from employees. This meant that when employees retired, the money that had been taken away from them would be given to them in turn. Although it seemed that the New Deal was helping people; it did not. The money was basically going in a cycle and not going directly to aid them in their crisis time, the young workers woul d have to wait to get their money and so they were not being helped in their time of need. Overall it seemed that the New Deal was helping the economy, but it was a never-ending cycle where that no one could take advantage until an ample amount of time had passed. It did not aid them when they needed it. The national debt stood at an enormous figure of $19,487,000,000 and rose to $40,440,000,000 by 1939. America had become a handout state that instead of leading to prosperity only stood for unlimited spending. The New Deal gave confidence to the people but did little to get rid of the problems the economy faced. .u47ae03fc057a399bc610363c5874d37d , .u47ae03fc057a399bc610363c5874d37d .postImageUrl , .u47ae03fc057a399bc610363c5874d37d .centered-text-area { min-height: 80px; position: relative; } .u47ae03fc057a399bc610363c5874d37d , .u47ae03fc057a399bc610363c5874d37d:hover , .u47ae03fc057a399bc610363c5874d37d:visited , .u47ae03fc057a399bc610363c5874d37d:active { border:0!important; } .u47ae03fc057a399bc610363c5874d37d .clearfix:after { content: ""; display: table; clear: both; } .u47ae03fc057a399bc610363c5874d37d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u47ae03fc057a399bc610363c5874d37d:active , .u47ae03fc057a399bc610363c5874d37d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u47ae03fc057a399bc610363c5874d37d .centered-text-area { width: 100%; position: relative ; } .u47ae03fc057a399bc610363c5874d37d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u47ae03fc057a399bc610363c5874d37d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u47ae03fc057a399bc610363c5874d37d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u47ae03fc057a399bc610363c5874d37d:hover .ctaButton { background-color: #34495E!important; } .u47ae03fc057a399bc610363c5874d37d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u47ae03fc057a399bc610363c5874d37d .u47ae03fc057a399bc610363c5874d37d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u47ae03fc057a399bc610363c5874d37d:after { content: ""; display: block; clear: both; } READ: Braham Stoker's Dracula Draculas EssayBibliography:

Marketing aspect free essay sample

The management of Head’s Up is moderately efficient. They have accommodating and friendly personnel who provides the needs of their customers wherein they will ask what services they want to avail and instantly accommodate them. They have well equipped facilities and modern equipment that pave the way for more efficient ways of providing services for the customer’s convenience. E. SUPPLIERS The business supplier is from Luzon specifically Manila where they are exclusively supplying the treatments and medicines as well as other needs that they have to Head’s Up. Atty. Raymond said that they paid high to their supplier for exclusively purposes wherein they have a stall for the products that the supplier has at Ever Mall building 2nd floor. F. MARKETING MIX Place One of the most important aspects to consider for a business is its location. Wherein there are number of factors that need to be considered these are the customer needs and the employee needs such as customer convenience, parking, and accessibility. We will write a custom essay sample on Marketing aspect or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Head’s Up is located at 21 Silliman Avenue, Dumaguete City. Head’s Up location is considered as a strategic location knowing the fact that it is near to its target market which are the young professional, students, the foreigners and the walk-ins. Service Head’s Up being in a beauty industry offer the utmost service to the customers for it is the reason for its existence to give customer a great service and convenience that would give its customers a reason to come back. Promotion Promotion of a business establishment is important for it helps in positioning its image to its target market. Advertisement of an establishment is one way to garner publicity; Heads Up was launch in Metro Post newspaper and was later introduced in Negros Chronicles News and tied-up Radio station here in the City. Other than that Atty. Raymond told us that nothing more is effective to the word of mouth to its customers. Price The rates of their services are based on the price of the treatments and other medicines they use and also the services are priced in such a way that they compare themselves to the rates of their competitors. Head’s Up also offer 10% off to all services to its VIP cardholders and they also have happy hours to their SPA services specifically the Full Body Massage from 2pm-6pm wherein the price differ from its regular rate. Since one of their target markets are the students they also offer a student price range which is cheaper than the regular price. While in barbershop services they have this â€Å"Blowout† day every Tuesday wherein they price their haircut service half to its existing price. The following are the services and their corresponding rates of Head’s Up Barbershop, Salon and Spa. G. COMPETITOR’S ANALYSIS Competitive analysis plays a vital component in every business which made the owner aware the competition happening between its competitors. The following are one of the competitors of Heads Up Barbershop, Salon and Spa: Carlo Reyes Beauty Salon located at Perdices Street, Dumaguete City Cuttin’ Loose Hair Nail Studio located at Portal West Bldg. Silliman Avenue, Dumaguete City, Negros Oriental. Art Box located at Sta. Rosa Street, Dumaguete City. David Salon located in front of Spanish Heritage San Jan Street, Dumaguete City Jade Spa Massage located at San Jose Street, Dumaguete City Grand Royal Spa located 2nd floor RM Building, North National Highway, Bantayan, Dumaguete City. These are the establishments which are considered the most competitive in the Beauty Industry and Spa industry wherein these businesses have already establish a name towards to their respective services.

Middle School Science Fair Projects

Middle School Science Fair Projects It can be a challenge to come up with a middle school science fair project idea. There is fierce competition to come up with the coolest idea, plus you need a topic that is considered appropriate for your educational level: Elementary School ProjectsMiddle School ProjectsHigh School ProjectsCollege Projects This is your chance to shine! Middle school students may do alright with projects that describe or model phenomena, but if you can answer a question or solve a problem, you will excel. Try to propose a hypothesis and test it. Aim for a typed presentation with visual aids, such as pictures or physical examples. Choose a project you can do fairly quickly, to give you time to work on the report (no longer than a month). Schools may prohibit projects using hazardous chemicals or animals, so play it safe and avoid anything that might raise red flags with your teacher. Can you significantly affect your household water bill or electric bill (water or energy usage) by making a change in you or your familys behavior? For example, you might track changes you are making, like shorter showers or turning off lights, and record the utility usage.What household waste materials might be used to filter water? Examples of materials you might try would include banana peels and coffee grounds.What materials glow under black light? Can you use the UV light to find invisible, possibly smelly, stains in your carpet or elsewhere in your house?Will chilling an onion before cutting it keep you from crying?Does catnip repel cockroaches better than DEET?What ratio of vinegar to baking soda produces the best chemical volcano eruption?What type of plastic wrap prevents evaporation the best?What plastic wrap prevents oxidation the best?What percentage of an orange is water?Are night insects attracted to lamps because of heat or light?Can you make Jello using fresh pineappl es instead of canned pineapples? Do white candles burn at a different rate than colored candles?Does the presence of detergent in water affect plant growth?Can a saturated solution of sodium chloride still dissolve Epsom salts?Does magnetism affect the growth of plants?How does the shape of an ice cube affect how quickly it melts?Do different brands of popcorn leave different amounts of unpopped kernels?How accurately do egg producers measure eggs?How do differences in surfaces affect the adhesion of tape?If you shake up different kinds or brands of soft drinks (e.g., carbonated), will they all spew the same amount?Are all potato chips equally greasy?Do the same types of mold grow on all types of bread?Does light affect the rate at which foods spoil?Can you use a household water filter to remove flavor or color from other liquids?Does the power of a microwave affect how well it makes popcorn?Do all brands of diapers absorb the same amount of liquid? Does it matter what the liquid is (water as opposed to juice or... um.. urine)? Do all dishwashing detergents produce the same amount of bubbles? Clean the same number of dishes?Is the nutritional content of different brands of a vegetable (e.g., canned peas) the same?How permanent are permanent markers? What solvents (e.g., water, alcohol, vinegar, detergent solution) will remove the ink? Do different brands/types of markers produce the same results?Is laundry detergent as effective if you use less than the recommended amount? More?Do all hairsprays hold equally well? Equally long? Does the type of hair affect the results?What effect do additives have on the crystals? You could add food coloring, flavorings, or other impurities.What steps can you take to maximize crystal size? You can affect vibration, humidity, temperature, the  rate of evaporation, purity of your growth medium, and time allowed for crystal growth.How do different factors affect seed germination? Factors that you could test include the intensity, duration, or type of light, the temperature, the amount of water, the presence/absence of certain chemicals, or the presence/absence of soil. You can look at the percentage of seeds that germinate or the rate at which seeds germinate. Is a seed affected by its size? Do different size seeds have different germination rates or percentages? Does seed size affect the growth rate or final size of a plant?How does cold storage affect the germination of seeds? Factors you can control include the type of seeds, the  length of storage, the  temperature of storage, and other variables, such as light and humidity.What conditions affect the ripening of fruit? Look at ethylene and enclosing a fruit in a sealed bag, temperature, light, or nearness to other pieces or fruit.How are different soils affected by erosion? You can make your own wind or water and evaluate the effects on soil. If you have access to a very cold freezer, you can look at the effects of freeze and thaw cycles.How does the pH of soil relate to the pH of the water around the soil? You can make your own pH paper, test the pH of the soil, add water, then test the pH of the water. Are the two values the same? If not, is there a relationship between them?How close does a plant have to be to a pesticide for it to work? What factors influence the effectiveness of a pesticide (rain? light? wind?)? How much can you dilute a pesticide while retaining its effectiveness? How effective are natural pest deterrents?

6 Skills You Need to Become a Call Center Representative

6 Skills You Need to Become a Call Center Representative A call center representative serves customers, first and foremost. Some job responsibilities include: answering inquiries, determining requirements, fulfilling requests, resolving problems, troubleshooting, and maintaining databases. They will most often spend the bulk of their time clarifying- either the position of the company or the parameters of the problem the customer is experiencing. Sometimes they will have an opportunity to put sales skills in action- upselling accounts, or adding features to maximize the customer’s experience. And they are responsible for representing the company and bolstering its reputation among its customers and in the world- primarily by providing excellent, detailed, and attentive customer service.Now, how to become one! Here are the top skills you’ll need to market yourself successfully for a call center representative position.1. RetentionYou may have the ability to look stuff up. But for this job, you’ll need to have the abilit y to retain what you read and learn and hear. You’ll need to memorize a vast amount of information about your company, as well as typical solutions and how to implement them. And you’ll want to be able to hear the customer’s situation once without getting confused. The goal is never having to be corrected when talking a customer through a problem because you didn’t remember the details of their predicament. You also need to know when you can’t resolve an issue on your own- and who to refer your customer to instead.2. Attention to DetailYou need this in almost every job, but it’s particularly important at a call center. You’ll be fielding a lot of the same questions every day, so you’ll want to keep an ear out for nuance and make sure you’re still giving each situation unique attention. Make sure to tick all of the possible boxes so your customer feels you truly listened to the question and solved whatever needed to be so lved.3. Flexibility/FriendlinessYou’ll have to interact with a lot of different people. Some of them will be unbearably challenging. You need to be able to be effective and considerate even when the person you are speaking with is not returning the favor. Try to treat each new customer with a new and friendly stance. And try not to let the erratic (and often long) hours make you too frustrated to perform.4. Grace Under FireA good call center rep is never flustered, even when fielding a number of irate calls and having to balance a billion little tasks. Keep your cool with the chatty person who won’t get off the phone, as well as with the terse and grumpy one. Just do your job and try to score a positive outcome and you’ll do fine.5. SpeedNeither you nor the customer has enough time to waste on this call. Make sure you know what you’re doing well enough to be efficient, even fast. Both you and your customers will thank you.6. CreativityRemember, each custo mer and situation are different. Finding a workable solution can be tough- especially if your hands are tied with company policy. Being able and willing to think on your feet to treat each customer with the respect they deserve might just mean you keep customers coming back- and that makes you look extra good during reviews.

Discourse Analysis Essay Example | Topics and Well Written Essays - 250 words

Discourse Analysis - Essay Example Critical discourse analysis has been widely used in educational research. On most occasions by educators or teachers who are keen in understanding and addressing issues that have to deal with their professional practice and activities (Widdowson, 2007). Most people enter the field of education, because they are concerned with issues dealing with equality, power and justice. It is therefore not a surprise that critical discourse analysis is able to give an appealing approach for an educator to understand on how issues in education affect them. Furthermore, through discourse analysis, educators have the capability of linking the details of an everyday practice, to a wide political and social (Schiffrin, Tannen and Hamilton, 2001). Discourse analysis would help in solving a research problem in education, mostly because it provides a basis in which a researcher understands some problems in research question, that are difficult for them to understand. Take for example, a research in higher education administration that seeks to analyze the effects of reduced government spending. The discourses under consideration would be funded research, constrained budget, and academic standards (Widdowson, 2007). By carefully analyzing these discourses, the researcher would get the ability of understanding an approach to use in answering the research

FAMILY HOUSEHOLD Essay Example | Topics and Well Written Essays - 500 words

FAMILY HOUSEHOLD - Essay Example To begin with, not all married men are better off, only because humans can never be classified in one way or another definitively. However most men do get a better life in marriage than women. First, one must look at traditional chores men and women have in a marriage. In a traditional marriage of a century ago, a man worked and a women kept house. Mens chores around the house consisted of fixing leaking sinks, taking out garbage, and mowing the lawn once a week in the summer time. Women cleaned the house, gave birth, and took care of the children. Now women clean the house, give birth, take care of children, mow the law, and have a career. Men still take out garbage and mow the law, if they feel like it. Since women can do it all, if the lawn doesnt get mowed, they will do it. This is what becoming equal to men has gotten women, less respect and more responsibilities. Some men help divide the household chores 50/50, but that is rare. The result is â€Å"great frustration in trying to balance wage-work responsibilities and the demands of housework and motherhood"(Lancaster, 120). This is the first reason married men have it better than married women. Even if a married man is not employed, he rarely takes on the responsibility of a household like a woman. One author reports, "interviews was that women still had major responsibility for housework and child-care - even where husbands were unemployed† (Dryden, 17). The traditional roles of marriage still remain, despite reversal of roles in a marriage. The responsibilities of the household still fall on the married women. Men consider cleaning, doing dishes, and changing babies as womens work. This gives them an out on household duties. Yet another reason married men have it better than married women. Beyond housework and chores, married women will always bear the children. Married men take for granted their wives reproductive

Discuss Dickens portrayal Essay Example for Free

Discuss Dickens portrayal Essay Charles Dickens wrote Great Expectations in 1860. He wrote it about attitudes in Victorian England, towards children especially. Children were highly disciplined, and the main character in Great Expectations, Pip, was a typical example of a child of this time. Society in England at this time was built into two main classes- upper and lower. The middle class society, that is most common today, was just beginning to break through. Pip and his family, consisting of his sister, Mrs Joe Gargery, and her husband, Mr Joe Gargery, were a typical lower class family. They had a very normal lifestyle, with little or no education, a small house, with very little money, and a simple life. Great Expectations was set in Southern England, in the marsh country, within, as the river wound, twenty miles from the sea. From this sentence, you can begin to build up a picture of Pips surroundings. Dickens uses harsh adjectives, such as bleak, dismal, dark and savage to describe Pips world. By doing this, we get a real picture of how Pip lives. In a way, Dickens uses the environment around Pip, and compares it to Pips life. This brings me onto my next point. Pip must have had a very lonely childhood. His mother, father, and five brothers all died, and his sister, Mrs Joe, has unwillingly bought him up. She makes it blatantly obvious she doesnt want him throughout his life, by making certain comments. I may truly say Ive never had this apron of mine off me, since born you were. Its bas enough to be a blacksmiths wife (and him being a Gargery) without being your mother. Pips only friend is Biddy, and he also has a strong bond with Mr. Joe. Both him and Mr Joe are fellow sufferers of Mrs. Joes strict ways, and this brings them closer together. They can confide in each other, and Joe is like Pips mentor. Ever the best of friends, ant us, Pip? Despite Mrs. Joes image of being harsh, a very, very independent, it is obvious she could not live without Mr. Joe, because, as with all households at this time, he is the breadwinner and as she does not work, she could not survive without him. Pip is a very innocent, nai ve young boy. He does not understand things that happen in his life, he simply accepts them. Why Mrs Joe uses the tickler on him, he does not know. When the reader gets to the part about the convict and the hulks, he doesnt know why people are locked up, and cannot see the bad side of people. He fears Mrs.Joe, but he knows without her he would be dead, and she makes a point of telling him this. If it warnt for me youd have been to the churchyard long ago, and stayed there. When Pip meets the convict, he is understandably terrified. He immediately intimidates Pip, but although Pip is scared, he still treats him with respect, and calls him sir. The convict threatens Pip, but still Pip is polite. If you would kindly please to let me keep upright, sir, perhaps I shouldnt be sick, and perhaps I could attend more. This gives the reader the impression that Pip is very polite, and respectful to everyone, and he hides his feelings. For example, on Christmas day, when Mr Wopsle and uncle Pumblechook are saying how ungrateful he is, he does not retaliate and simply bites his tongue, because he does not want to be disrespectful to his elders. I think that this is the way Dickens wanted to portray Pip, so we would believe what Pip is saying, and see him as being innocent, and not really capable of lying to us. Pip and the convict can be seen as fairly similar, in a strange way. Once the convict learns of Pips background he begins to feel sorry for him, and I think that Pip feels sorry for the convict, because of his situation. It is also obvious that the convict trusts Pip, because he sends him for food, even when he knows Pip could easily tell on him, and he could get recaptured and sent back to the prison ship. Pip doesnt tell on him, however, and returns with food. When the convict is finally recaptured, he makes up a story about breaking into the forge, and stealing the food, and he does not say Pip stole the food for him. Although the meetings between the two were short, they developed an understanding, and trusted each other. The way Dickens portrays the convict and Pips friendship gives us an idea as to how trusting Pip is, and his kind nature and personality. Something clicked in his throat, , as if he had works in him like a clock, and was going to strike. Then he smeared his ragged rough sleeve over his eyes. The something that I had noticed before, clicked in the mans throat again, and he turned his back. I think this click Pip refers is the convict having a lump in his throat, and showing emotion, and the click is him swallowing this lump. This shows that although the convict could be dangerous, he has emotions, and Pip can tap into this emotion. As the novel develops, Miss Haversham and Estella are introduced. Mrs. Joe is very pleased when Pip is given the chance to go to Miss Havershams house and play. She believes it will give him the chance to become a gentleman and make something of his life. If this boy ant grateful this night, he never will be! Pip goes off to Miss Havershams, and although the house in which she lives in decrepit, and in a very bad state, he is very impressed because it is so large, and unlike what he is used to. He is continually polite, even when Estella is rude to him. He calls the knaves, Jacks, this boy! Said Estella with disdain, before our first game was out. And what coarse hands he has! And what thick boots! She patronises him, and it dents Pips confidence, and he begins to feel he is not good enough for anything. This makes him insecure, and he wants to go home. Dickens makes the reader see his insecurity by saying Her contempt was so strong, that it became infectious, and I caught it. This makes the reader see that before the meeting, Pip is fairly content with himself, and his life, be it a lonely one, but after Estellas comments he realises he is not as good as her, and he probably will never make anything of his life. When he realises this, you can gradually see his ambitions growing, and whereas before he was perfectly happy to become Joes apprentice, he knows he wont be happy, and wants to become someone who is respected. To sum all of this up, Pip is disciplined, and fearful of certain things. He can be intimated easily, but is still respectful. He has ambitions, and plans to make something of his life, but he is also insecure about his background, and whether he has the strength of character to pull himself out of the lower class society. He is very innocent, and gets bewildered easily. Dickens shows all of this by making Pip seem a lonely young boy, with no real family or friends, and he uses imagery to portray this. We watch Pip grow up, and learn about life, and try to make sense of things that are happening around him. Dickens makes the reader feel sorry for Pip, and lets us see we can trust Pip, because he himself trusts everyone and does not doubt anyone. We can read this book and see life through a nai ve young boys eyes, and feel we are being told the absolute truth. This is the power of Dickens writing- we believe the protagonist, and feel it would wrong not to believe him.

Essay --

The PlayStation 3 is one of the world’s most sophisticated videogame consoles to date. The PlayStation 3 has some of the most complex hardware which works quickly and efficiently. It also has many accessories to make the gaming experience much more enjoyable for users. On top of all these great characteristics, the PS3 also has the PlayStation Network. With all these different functions, it is necessary for the PS3 to have such suitable hardware and technology. â€Å"The heart of the PS3 is the Cell Broadband Engine, developed jointly by Sony, Toshiba, and IBM (Wildstrom, 2006, p1)†. The PlayStation 3 has a Cell Processor which is essentially nine microprocessors on one chip. This allows the system to perform multiple operations at once. The graphics card, which provides some of the sharpest graphics, was made by Nvidia. There are two different versions of the PS3. One has a 60GB hard drive, WiFi capabilities, and the ability to read various flash ram cards. The other version has a 20GB drive, but does not have WiFi capabilities or the ability to read various flash ram cards. The 60GB PS3 is shiny black with a silver accent plate that protects the Blu-ray drive and the 20GB PS3 is clear black and has no silver plate. The PS3 has a built-in Blue-ray disc player which is High-Definition. It can play Blue-ray movies, PS3 games, CDs, and DVDs. The PS3 has many different types of accessories. Some of the most common accessories are the controllers and headsets. The Sixaxis Wireless Controller was the official wireless controller for the PlayStation 3 until the DualShock 3 became available. The DualShock 3 replaced the Sixaxis as the standard PS3 controller. It features the same functions and design as the Sixaxis, ... ...s and restrictions. An account holder for the Master Account must be 18-years-old or older. A Master Account must be made before a Sub Account can be made and there are additional requirements in order to complete registration for sub accounts for children under 13. A Master Account holder must be the Sub Account holder’s parent or legal guardian. The PlayStation 3 is one of the world’s most sophisticated videogame consoles to date. Not only does it have a great amount of hardware installed in it, but it also has many great accessories. These accessories include, but are not limited to, videogame controllers and headsets. On top of that, the PlayStation 3 has a PlayStation Network where users can play games online and access the multitudes of games located in the library. The PlayStation 3 enables users to meet and play with users from all across the world.

Gender Imbalances In Primary Education

The subject I have chosen to research is gender instabilities in primary instruction. This consists of the deficiency of male primary school instructors and why primary instruction is predominately female instructors. The ground why I have chosen this subject is because I feel that there is a important difference in gender instructors in instruction chiefly primary instruction. I am trusting to detect the chief grounds for this state of affairs in the literature. The subjects that I will be covering will hopefully associate up to the solution to this statement on the chief motivations and principle for gender instabilities. My purposes are to implement the spread I hope to repair and mend in the literature for this undertaking and the following undertaking. I hope to research more theories ( methodological analysiss ) readings and interviews ( methods ) on the subjects I have chosen for the following undertaking. One subject will concentrate on the statistics on the past and current state of affairs of gender instabilities in primary instruction amongst instructors. This will be a justification and an illustration to the readers that a gender instability is present and really exists. A 2nd subject will cover the pupils attitude and behaviour in instruction in a primary and secondary scene and why malenesss plays an of import function in make up one's minding what calling they hope to prosecute. The 3rd subject will concentrate on the ethnicity in schools and why this is mostly momentous to the gender instability statement. Finally, the Forth and concluding subject will be on the function theoretical accounts both males and females live up to in instruction and why primary schools are feminised. The statement that exists here is that many more misss than male childs will be seeking a topographic point in learning preparation. This is a job for males as already the learning profession is extremely feminised. There are many inquiries attached to this subject and I feel that it is imperative to detect and find the grounds behind this form. The ground why I chose primary instruction instead than secondary or any other educational field is because the gender instability is non as extremely important as the primary sector. I sense that adult females are choosing for traditional and new callings whereas work forces are choosing off from primary school instruction. This is the nucleus ground why I am spliting this reappraisal into subjects as these are used as ushers and stepping rocks to happen this spread in the literature.Statisticss on gender instabilities in primary instruction.The concern of gender instability and distinctively the low proportion of male appliers is an interna tional phenomenon in learning and in peculiar primary school instruction. Despite this being a immense instance in Ireland, it is tolerated in states such as the United States of America, Australia and France. The death of the male primary school instructor is apparent from the publication of the Irish National ( Primary ) Teachers Organisation. The statistics show that from 1970 the per centum of primary school instructors who are male were 32 % . Every ten old ages it is evaluated and it demonstrates a sudden lessening in per centum of male instructors. In the twelvemonth 2000 it dropped to 19 % and this twelvemonth it is an estimated diminution to 14 % . The anticipation from INTO is that there will be a diminution of a minimal 5 % male instructors every ten old ages until 2040 where there will be a mere 1 % of instructors in primary school considered male. This is an interesting tendency as the form is systematically worsening and shows no compunction or betterment to this job h armonizing to this publication. This tendency can merely be understood in the context of wider societal alterations and phenomena, including those impacting the socialization of male childs and the division of caring duties. Although male instructors are in a little minority, they are clearly non a deprived minority. Their over representation in promoted stations, while bit by bit cut downing over recent old ages, together with the much smaller proportion of male instructors on the lower points of the salary graduated table, gives rise to a gender spread in the wage. That creates the inquiry that is this gender instability in primary schools down to salary. Males prosecuting a different calling could be the cause of the low pay income. Salary is doubtless a consideration for all workers in taking a calling. Yet the get downing wage of a primary instructor with an honours grade is ˆ33,901, compared with ˆ27,483 for an applied scientist, ˆ30,124 for a medical houseman and ˆ32,029 for an designer. Most concern alumnuss start on a batch less than this when they leave college. The lone difference is those occupations mentioned would lift in salary with more experience whereas the primary schoo l instructor would offer no greater important rise in the sum of salary. So is this a instance of the deficiency of occupation chance? The figure of instructors in Irish schools has increased by over 4,500 in recent old ages. Job chances range from little one or two instructor schools to big 24 instructor schools, learning in mainstream categories, as resource instructors for kids with particular demands or as place school affair instructors. Ireland ‘s instruction system besides offers a pick of linguistic communication, ethos and location – with 3,200 primary schools. This clearly demonstrates that there is a huge chance for males and females with a figure of different functions that the student/trainer can acquire involved in. The chances are present nevertheless ; the undistinguished wage rise or deficiency of great publicity may change a male pupil ‘s determination in prosecuting this calling. It is interesting to observe that the Numberss for primary school learning from 2003 was justification that a gender instability occurs. The highest proportion of male appliers on the Central Applications Office ( CAO ) was in 2002 with 16.6 % .Males as a per centum of the entire appliers to the primary colleges of instruction exceeded 19 % in 1993, but has ne'er reached that degree later since that twelvemonth. This proves that there a important diminution in male appliers for primary instruction and illustrates this gender instability.Masculinity and effects gender instabilities have on school kidsA really of import facet of the gender instability in primary instruction is that of maleness. This is a cognitive theory that must be examined and understood in order to accomplish and detect the spread in the literature. Masculinity is something traditionally to be considered a feature of a male. This could be a quality characterized by physical and behavioural characteristics such as p hysical strength which is normally known by males. Masculinity is a cultural thought that many work forces support, but do non needfully embody. ( Williams 1995 ) . This cognitive theory would be present for pupils in make up one's minding their hereafter approximately around the age of 15-18 old ages. Every pupil has their ain purposes. They can include a desire to hold an excess making or a accomplishment for calling intents, addition cognition or better themselves in any field. One of the efficient ways to accomplish them can be separated categories. Some scientists support this theory as misss and male childs vary greatly both physiologically and psychologically whereas other bookmans claim that the advantages of single-sex categories are non so obvious. The chief factor which supports the benefits of single-sex categories is the differences between males and females. The most important among them are physiological. The encephalons of misss and male childs differ in an of import manner. These differences are genetically programmed and are present at birth. Furthermore, misss and male childs have different acquisition manners. The National Association for Single-Sex Public Schools has found that boys prosper a competitory environment whereas girls prefer a collaborative attack to acquisition. Besides research workers mention that single-sex environment has a positive influence on registration in non-traditional capable countries for male and female pupils. For case, misss are more likely to larn higher degree scientific discipline and maths while male childs are more likely to analyze higher degree linguistic communication and humanistic disciplines. As a consequence, separated schools offer alone educational chances for misss and for male childs. This doctrine on the difference between males and females in a physiological sense exists particularly during their secondary instruction. This draws to the argument that is the learning profession suited for males and their features? There are possible grounds why this proves to be the instance. Is it career counsel? There is grounds to demo that calling counsel instructors are more likely to urge instruction as a calling to their top female pupils instead than their top male pupils. Some male childs may besides experience that their equals or parents would non be supportive of them taking a calling as a primary instructor. Another ground that the male childs are non prosecuting this calling is because of the instruction barrier they face. Surely misss are acquiring higher points in the go forthing certification but the figures show that male childs are non using for instruction, so points are non the issue. The honours Irish demand does look to be a barrier as fewer male childs take Irish at honours Leaving Cert degree than misss. Here lies a quandary as there is besides a demand to keep and so better the criterion of Irish in our schools. Lowering the demand for a C3 in higher degree might assist work out one job but compound another. However, the feminisation of instruction is a world-wide tendency so we can barely claim that the honours Irish demand is act uponing the gender balance in states such as America, Australia or France.Gender Imbalances in the primary schoolroom – Ethnographic HistoryAs explained earlier that in order to happen the links behind the gender instability, it is imperati ve to look at its historical context. This following portion will concentrate on the ethnicity of pupils in the schoolroom and why this could be a possible ground for the deficiency of male instructors in primary instruction today. It is good established particularly in assorted schools, male students receive more instructor attending than do females. Harmonizing to Brophy and Good, Boys have more interactions with the instructor than misss. As a consequence of this they by and large appear to be more cardinal, dominant, of import and salient in the instructors ‘ perceptional field. Stanworth ( 1981 ) states that instructors have a general and overall penchant for male students. Why is this state of affairs the instance and does it hold an impact on the calling the pupils they hope to follow? After an analysis on the engagement turns in a schoolroom, the duty for gender instabilities rests mostly on the instructor. By ‘turns ‘ I mean the figure of times a pupil participates in the schoolroom or the pupils ‘ input for the continuance of the schoolroom. The instructor holds an of import duty to give every pupil a just portion of bends and go preferred to gender or biased towards one sex. The instructor may be seen to ensue from him/ her being socially and psychologically predisposed to beg parts to the lessons from the male pupils at the disbursal of affecting the female pupils. Again Stanworth suggests that male childs are more likely than misss to volunteer information to do heavier demands on the instructors ‘ clip. This indicates to me that male pupils are more comprehensive to work with and could take up more of the instructors ‘ valuable clip donated to the female pupils. The damages of instabilities in teacher attending does non needfully follow from the redress of male based attitudes in instructors. This is of class unless they do go sensitive to the interactive methods used by students in procuring attending and colloquial battle. Male pupils put themselves out at that place more than misss and demo more trouble towards the instructor but does non needfully intend that this is a negative attitude towards the instructor. This type of behaviour could find the maleness work forces demonstrate in a schoolroom environment. As discussed before, this type of cognitive theory could find what career work forces hope to take or follow. This is why I feel that male ‘s behaviour in a schoolroom determines what attitude they utilize in their determination doing accomplishments in the hereafter. In this subject, the literature chosen for this subject claim that there is a gender instability in bends at talk and therefore in the distribution of instructor attending. I would hold with this statement as the instructors part is critical in footings of how much attending is gained from the pupils and how much information was gathered and added to the cognition of the pupils. In decision, this survey is a utile part to this field of survey, in peculiar for its attending to forms of differential engagement among male childs and for the fresh thoughts in explicating gender instability that it presents. However, it may hold some defects and these indicate countries where farther contemplation and research is required. I hope to research more in-depth research and thoughts on this subject for undertaking two and this will hopefully assist me associate those spreads in the literature.Role Models in TeachingThere are many grounds why there is an highly short per centum of males involved in primary school instruction. A immense duty for a primary school instructor is the fact that there involves a batch of caring for the pupil. The male might experience that in their caput that adult females are more responsible for this function, therefore they would look elsewhere for a occupation in the work force. The major ground given for work forces why they are so rare in the work force is hapless wage. In add-on work forces find it hard to acquire employment because of frights of maltreatment and a widely held perceptual experience that adult females are better at caring for immature kids. These perceptual experiences are besides common in the U.K. Skelton surveyed pupil instructors to determine their perceptual experiences of the different qualities brought by work forces and adult females to primary school instruction. Work force instructors held a position that adult females instructors have better communicating accomplishments and are by and large more lovingness. This is from a stereotyped point of position as there is non much grounds to back up this statement. Women pupils believe that work forces have important functions to play in furthering good attitudes to analyze among male childs and are needed for function theoretical accounts. The statistics show that the Numberss for male instructors in primary schools are worsening and a consequence of this could be the deficiency of proviso of function theoretical accounts for work forces. From the 1970 ‘s the Numberss of male instructors dropped from 32 % to 14 % this twelvemonth. Skelton and Carrington ( 2002 ) conducted a big graduated table survey of male and female pupils ‘ image of primary school instruction as a calling. All of the pupils felt that primary instruction was suited for both instructors and that it was as intellectually demanding as secondary instruction. Seventy two per centum of work forces and 76 % of adult females disagreed with the statement that adult females instructors are more caring than work forces. Carrington ‘s respondents are positively working against the stereotype that primary instruction is a female occupation and that what is required if we are to increase the figure of work forces in the profession is to work against the stereotype. The research suggests that what primary instruction is approximately is non supplying function theoretical accounts but exciting instruction. It is a possibility that the exhilaration of primary instruction will non thrill the males and therefore they would seek to another adventuresome occupation or calling. Now that it is established that there is a important spread in gender when it comes to primary school instruction, a chief concern could be the initial behaviour of males in the schoolroom. A critical point in this statement is the manner in which for boys the behavior protects from neglecting. In rejecting academic work, they are insulated from the consequence of failure or rejection. At the same clip the behaviors are consistent in keeping traditional masculine hegemony. The simple infliction of male function theoretical accounts would non and could non perforate those behaviors since the schooling policy takes no awareness of the significances and maps of those behaviors for their culprits. The nucleus ground why there is a deficiency of proviso of function theoretical accounts for males is due to the historical premises that primary school is frequently feminised. Historically the profession of primary school instruction has been a female dominated one. We can reason that the current policy enterprise concentrating merely on increasing Numberss of male recruits ignores both historical and modern-day world. In the instance of male accomplishment despite the deficiency of male function theoretical accounts in primary instruction, the media have seemed to hold made much of the deficit of male instructors. Is this down to their attitudes in the schoolroom or infact their ain job with the feminization of primary schooling? My rating to this inquiry is that primary schooling is seen as caring instead than academic from a male ‘s point of position and although work forces are encouraged at first to take this function, they are so regarded as suspect by current policy shapers because of the lovingness function. My feelings are that work forces and adult females are every bit capable of fiting in footings of lovingness and duty, nevertheless their maleness and attitudes towards deficiency of function theoretical accounts and instruction at the age of determination devising separates them. This is why I feel that primary instruction is predominated by females. Overall, my decision to this subject is that there is a mostly important difference in gender to primary school instruction and generates an instability that is historical and will go on to make so in the hereafter. Regardless if this is debatable or non the statistics continue to demo that primary school instruction is feminised and predominated by females. There are many households in the state where kids may non hold a strong male presence in their lives. The different positions, scope of involvements and outlooks that male instructors bring to a school can supply existent function theoretical accounts for all kids. Greater Numberss of work forces in learning agencies kids benefit. Teaching is a calling which offers the chance to model and act upon the following coevals and to assist every kid to make their possible. It is a calling which allows for the usage of all accomplishments and endowments – in communicating, leading and direction – in the class of the on the job twenty-four hours. I summarise that the research and thoughts of others have provided me with the model for my ain work in undertaking two. The fact that this reappraisal has been divided into subjects has helped me derive more cognition and better understanding on this subject and hopefully does the same with the reader. This reappraisal is regarded as a cardinal procedure and worthwhile research. I think the subjects that I have displayed throughout the paper on the statistics, male malenesss, ethnicity and the deficiency of proviso of function theoretical accounts for males have showed critical consciousness on this subject. These are what I feel are the most accurate grounds for the ground that primary school instruction is predominated by females.

Captures a large and varied target audience Essay

Factual programming takes up a large percentage of terrestrial and digital airtime in the United Kingdom. It could easily be considered the largest of the genres, and it has many sub-genres that make up for a popular airtime filler. One of the most influential sub-genres in factual programming would be considered to be the News, which captures a large and varied target audience and holds all ‘mealtime’ slots for each day. The news programmes have always been a very important part of the British society, and a lot of people take the information presented on these programmes as absolute fact. This is largely due to the way these programmes present themselves. The news readers are always dressed in a well presented way (the traditional English suit and tie), which gives the audience a sense of the presenter being a representative of truth and accuracy and gives him/her a place in authority. This is a very subtle technique to persuade the audience that the facts presented to them are being relayed in an appropriate manner. Codes of news: in the beginning we have a dramatic music so that the audience could recognise that code which means it’s an important program. Also, we have the presentation in the beginning. The globe in the intro symbolises news about the world. However, ITV uses Big Ben to show that it’s about London and the parliament which shows accuracy. On the other hand, BBC News program is about the world because it’s a famous channel which has many subsidiaries in many different languages. What makes a news studio looks news? We have a desk. Also, we have images in the studio of the news stories. This is a code because the pictures are real and news footage pictures. The audience recognise that it’s a fact news program. It’s a convention to have an older man presenting a news program to show that he have had more ‘’experience’’ in life. On the other hand, a woman presenter turn to be younger to give a bit of ‘’beauty’’ and ‘’taste’’ to the program. In the program there are news features, they are produced from a location by a news reporter. This is all factual reportage. This is both code and convention, because it’s not scripted and all the images are real. Speaking in region accent shows that this news program is for everybody. This is a code. What type of people gets interviewed indoors? Doctors, politicians etc. this is a convention. An example can be a police officer being interviewed outside to show the public that the police are outside with them. This is a convention. Reporters plays also a role in the news, reporters speaks to the camera, they sum up the story and they look directly at the camera to direct the audience who are watching the news show. News shows also uses people that has different point of views in their program to make their show more debated and serious.

Exploring Business Purpose Essays

Exploring Business Purpose Essays Exploring Business Purpose Essay Exploring Business Purpose Essay Why businesses set aims? Businesses set aims to make profit, provide goods and services. An aim also helps the business survive and expand. Maximise sales or improve quality and be environmentally friendly. All business has aims that they want to achieve and objectives that help them they have to do to achieve those aims. And aims are the overall goals and purposes that the business was set up to fulfil. Aim should always be appropriate to the business achieve and size of the business. Also aim is to provide a focus for the business also development and achievement of key areas of business. Why businesses set Objectives? Objectives: Objectives are steps which help to achieve an aim; they are broken down aims so that they can be easier to achieve them. They also should be monitored to be regularly checked if the achievement is successful. OBJECTIVES also are specific targets that must be achieved if the business is to fulfil its aims. Also objectives are to break down the aim so that they are easier to achieve and its step which to achieve aim. All objectives mast is monitored regularly to check achievement. Mission statement A Mission Statement sets out the business idea and values that enables employees, managers and customers and even suppliers to understand the basics for the actions of a business. The beast objectives are SMART SMART stands for: Specific There is a clear definition often including a number for example saving à ¯Ã‚ ¿Ã‚ ½20 a week. Measurable- This means achievement can be checked. Banking your saving mean your bank statement will record and measure your achievement. Achievable- This means you attain your target if you stretch yourself a litter- so saving à ¯Ã‚ ¿Ã‚ ½20 a week may be achievable without having to make too many sacrifices. Realistic-This means the target is sensible so that you stand achance of achieving it you could not save à ¯Ã‚ ¿Ã‚ ½20 a week if you did not have a job that paid at least that amount. Time-related- Every objective should have a time limit in which it should be accomplished. Therefore you can set a time limit to review your performance to see your objective progress. SMART objectives: SMART objectives are accessable and help business to plan and monitor its aim and objectives. For example if a business aim is to make profit and their objective is to make 12%profit they have to sell more products which is specific. They can compare the current years product sold record to previous and calculate that they are selling more each month that is measurable. Management giving the permission or create the plan is agreed. Time helps manager to monitor and plan and also to see where they are that time is constrained. SMART objectives also known as management tools it helps manager to prioritise work load. By breaking down the aims into smaller achievable goals help the business to plan and monitor these smaller goals and see progress toward achieved long term aims. Richer sounds Mission statement. The reason for having aims and objectives is to keep moving the business forward. At Richer Sounds they have a mission statement. This states our business aims in simple terms. Having a mission statement helps us to ensure that everyone in the organisation is working to achieve the same aims. RICHER SOUNDS MISSION STATEMENT 1. To provide second to none service and value for money for our customers. 2. To provide ourselves with secure well paid jobs working in a stimulating and equal opportunities environment. 3. To be profitable to ensure our long term growth and survival. The current goals and Objectives of Richer Sounds. 1. Consolidate the business and improve our profitability. 2. Develop the audiovisual home cinema range and increase the sales of plasma TVs and L C Ds. 3. Keep the business fun. We measure the success of this through our yearly Colleague Attitude Survey. 4. Keep the level of excellence of customer service above 90% for the company as a whole. Richer sounds measure the success of this through our customer till receipt questionnaires. 5. Control them costs through the cost control group to keep these to budget levels. How Richer Sound Achieve they Aims richer sounds didnt change the mission statement but often change the way they try to achieve they aims. They change product line so that richer sounds continue to ensure our customers receive value for money. Also richer sounds have a suggestion scheme. Every member of staff has a suggestion pad and every single suggestion is read by our Chairman Julian Richer. The idea is that everyone can contribute towards ideas for future improvement. Often the smallest ideas can be the most effective and richer sounds try to implement every plan which would provide a positive benefit. So they are trying to improve the way richer sound operate all the time to cope with changes in technology, new product developments, changing customer needs and economic changes. The OBJECTIVES of Richer Sounds one goal is always to keep the fun and to continue to reward people for working hard. We like to think of new ways of doing this, to keep all our colleagues motivated at work. Other issues will vary from one year to another, depending upon external influences, suggestions richer sounds have received and other developments. At the end of the year they check how far we achieved our goals. We look at which goals havent been achieved and why. We then set new goals for the next year. However, in between times we will also adjust, change or alter our goals the key point is that we are constantly moving forward. This is very important in they business. Technology develops new products come on to the market. There are new ways of doing business such as through our web site. New competitors may enter the market and some may Oxfam Mission Statement Oxfam is an international charity group of organizations working together with over 3,000 partnerships in more than 100 countries to find long term solutions to poverty, sufferings and injustice. With many cases of poverty in caused by nature, the members of the global Oxfam international believe they can achieve a greater impact through their joint efforts. Aims: Oxfams vision on the world is where there is no poverty and where everyone gets justice, and to help ensure that every individual is guaranteed of. A sustainable livelihood: this means that they can earn a reasonable living over many years to support themselves and their families. Education and health: this means that they access the basic service for example learning the basis education and health and safety. Life and security: this means that the poor should have a shelter and security when conflict and natural disasters strike. An equal right: this means that the poor should not be judged by their gender or ethnic identity. Long term goal for Oxfam and Richer Sounds The long time goal for Oxfam is to ensure the rights income security that is sustainable for their future. Oxfam want to see the part of people living in extreme poverty on less than $1a day halved, by 2015 in all countries of sub-Saharan Africa, South and East Asia, and America. Richer Sounds is a Public Limited Company, this means that they gain a profit. It is owned by Julian Richer who also is the chairman of Richer Sounds. The head office richer sound is in London, there are over 50 retailing shops in the UK and in Ireland. Richer Sounds are specialists retailers of audio equipment and separates- such as DVD players, CD players and amplifiers. Richer Sounds think it is very important that all our staff enjoy working here and are well rewarded for their achievements, they employ nearly 400 colleagues. Oxfam is a charity and all the money made excluding the wages of the staff are given to the charity organization for the poor. It is a non- government agency dedicated to fight poverty and related injustice around the world. Oxfam has 42 shops throughout Ireland selling goods donate by the public as well as 3 shop committed to sell Fair Trade crafts and food products. Oxfam have over 40 full time staff working in 2 head offices (Dublin and Belfast) and nearly 70 staff involved in running shops around the country. Oxfam also have a field office in Tanzania with a full time staff.

How to Demonstrate That Air Has Mass

How to Demonstrate That Air Has Mass Air is the sea of particles in which we live. Wrapped around us like a blanket, students sometimes mistake air as being without mass or weight. This easy weather demonstration proves to younger students that air does indeed have mass! In this experiment, two balloons, filled with air, will be used to create a balance. Difficulty: AverageTime Required: Under 15 minutes Materials Needed 2 balloons of equal size3 pieces of string at least 6 inches longA wooden rulerA small needle Getting Started Inflate the two balloons until they are equal in size and tie them off. Attach a piece of string to each balloon. Then, attach the other end of each of the strings to the opposite ends of the ruler. Keep the balloons the same distance from the end of the ruler. The balloons will now be able to dangle below the ruler.Tie the third string to the middle of the ruler and hang it from the edge of a table or support rod. Adjust the middle string until you find the balance point where the ruler is parallel to the floor. Once the apparatus is completed, the experiment can begin.Puncture one of the balloons with the needle (or other sharp object) and observe the results. Students can write their observations in a science notebook or simply discuss the results in a lab group.To make the experiment a true inquiry experiment, the objective of the demonstration should not be revealed until after students have had a chance to observe and comment on what they have seen. If the purpose of the experi ment is revealed too soon, students will not have the chance to figure out what happened and why. Why It Works The balloon that remains full of air will cause the ruler to tip showing that the air has weight. The empty balloon’s air escapes into the surrounding room and is no longer contained within the balloon. The compressed air in the balloon has a greater weight than the surrounding air. While the weight itself cannot be measured in this way, the experiment gives indirect evidence that air has mass. Tips In the inquiry process, its best to not reveal the objective of an experiment or demonstration. Many teachers will actually cut off the title, objective, and opening questions for lab activities so that students observe the experiments knowing the outcome will help them to write their own title and objectives. Instead of standard after-lab-questions, ask students to complete the missing title and objectives. It is a fun twist and makes the lab more creative. Teachers of very young students can even play this up creating a scenario in which the teacher accidentally lost the rest!Goggles are recommended for young students. When the balloons are blown up to a large size, small pieces of latex could injure the eye. Its also a good idea to use something other than needles to bust the balloon. Go around the classroom and check on the apparatus set-up. Then, once the apparatus meets the standards, the teacher can bust the balloon.

Marxs and Wollstonecraft on Societal Issues Essay

Marxs and Wollstonecraft on Societal Issues - Essay Example Carl Marx argued that capitalist system was a source of alienation of workers in earlier days. In his book, he summarized areas of oppression and alienation into four fundamental areas of concern. Firstly, he argued that laborers were alienated from product and services. He expressed concern in the society that it had been taken over by what he described as fetishism of money. In his writings, he expressed displeasure in the manner in which society was evaluating men based on their materialistic credibility. This is quite similar to Wollstonecraft view on alienation of women, in her book â€Å"A Vindication of the Rights of Women,† that criticizes acutely society that gave men preference over women. Although the two authors’ argument is based on different societal issues, gender equality, and economic equity, they have a nuanced agreement in the creation of fairness. Marx, for instance, argues that men should not be isolated based on their material possession, but from their abilities and skills addition to the economy . Similarly, Wollstonecraft argues that women should not be discriminated. In her book, she argues that women deserve education that is consummate to their needs in society. She premised her thoughts that better-educated women will result in better-educated society since women determine educational outcome of the children. Both are good proponents of a just society that is free of economic and gender discrimination. Secondly, Marx argues that laborers have been belittled and viewed as lesser human beings.

Study case Example | Topics and Well Written Essays - 250 words

Case Study Example Question on firm’s use of the services would help her to identify firms with opportunities for her proposed ventures while questions on who makes final decisions, criteria for selection of service provider, and evaluation criteria are important to identifying the most viable opportunities for Donna’s proposed enterprise. The research indicates that a majority of the studied firms, and by generalization, a majority of firms in the area, does not use consulting services. For those that use the services, the CEO, general manager, or the manager are the most influential decision makers. In addition, the firms have not been using consultancy services for marketing purposes and reputation, experience, and prices are the major decision making criteria. Further, large consulting organizations are preferred and performance is evaluated based on people’s acceptance of the rendered services. For the firms that had not used external consultancy services, they cited no need for such services. I were in Donna’s position, I would proceed with the intention to establish the marketing consultancy firm. I would target the companies that have not been using the services and awareness creation on the need for the services would be my marketing strategy. This would be my short-term strategy as the organization grows, as I would also be trying to capture large firms. I would also strive to develop professional relations with firm’s top executives such as CEOs, general managers and managers to understand their tastes and preferences for service providers and services. My actions would aim at entry into the market and expansion of market

Basic Elements in Behavior Essay Example | Topics and Well Written Essays - 500 words

Basic Elements in Behavior - Essay Example The main parts of human body include heart, the nervous system and the most important is the brain. The nervous system is the main route which helps to carry all the information to other parts of the body. It has always been a mystery that how a human brain works although many scientists have conducted many theories about it. Moreover it has now become evident that the first five years of a person’s life are the most important in the physical brain development. The human body contains a huge number of neurons. It is said that approximately one trillion neurons are required to control the human behavior. Neurons are considered as the basic elements of human behavior because they not only help in achieving our day to day physical activities but they help us to think, move, remember and feel all the emotions. They are just like chip in a computer which is used to transfer information from one part to the other. As it is believed that there is something inside our body which contr ols all the actions. This thing which controls our actions is called Neuron. (Feldman, 2009, p. 114). Neurons are just like other cells of the body. Their body consists of a nucleus which tells that how the cell will perform its functions. Moreover the neurons have the ability of transmitting information to other neurons having long distances.

A Look At Airasia Management Essay

A Look At Airasia Management Essay The transportation service company that we have selected is AirAsia. AirAsias principal activity is to provide air transportation services. Since 2001, AirAsia has broken the travel norms around the globe and become the worlds best airline. AirAsia has gained an award winning and most low-cost airline in Asia. With a fleet of 72 aircraft, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from centers in Malaysia, Thailand and Indonesia. AirAsia is a very successful low cost carrier. In a very short time, it became a market leader in the Asia region. AirAsias main base is the Low- Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Through the corporate philosophy of Now Everyone Can Fly, AirAsia has become more popular and many people choosing Air Asia as their preferred choice of transport. AirAsia believes in the no-frills, hassle-free, low fare business concept can bring the business to very successful and feels that keeping costs low requires high efficiency in every part of the business. Apart from the principal activity of providing airline transportation service, AirAsia also involved in the courier service which consists of Delivery-to-Door (directly to the specific destination) and Airport-to-Airport two parts. The rates of such services are cheaper than other couriers by up to 50 percent lower price. It guarantees your courier with more value and savings. Customers can easily access to the service by just a few clicks in the AirAsias website. It is very convenient, efficient and cost saving. Besides, customers can easily track their consignment using the Google Maps. AA16a History of AirAsia AirAsia was established in 1993. Before 2001, AirAsia fail to sufficiently stimulate the market and attract enough passengers from Malaysia Airlines in order to establish its own niche market. On 2 December 2001, because of the failure of establishment, the airline was up to sale and purchased by Tony Fernandess company Tune Air Sdn Bhd. Tony Fernandes then enrolled some of the lending low-cost airline experts to restructure AirAsias business model. He invited some experts to join the executive team. In late 2001, AirAsia was re-launched in Malaysia as a trendy, no-frills operation with three B737 aircraft as a low-fare, low-cost domestic airline. In 2003, AirAsia has already become more attractive in its market demand, subsequently opened a second hub at Senai International Airport in Johor Bahru and launched its first international flight to Bangkok. After that, AirAsia started a Thai subsidiary, added Singapore itself to the destination list, and commenced flights to Indonesia. Airasia start to commence airline service in many other countries in the subsequent years. In the year 2006, Low Cost Carrier Terminal (LCCT) was established in Kuala Lumpur International Airport which cost the establishment fee of RM108 million which can handle 10 million passengers a year. After that, AirAsia has hedged 100% of its fuel requirements for the next three years, achieves an aircraft turnaround time of 25 minutes, and has a crew productivity level that is triple more than Malaysia Airlines. It achieves an average aircraft utilization rate of 13 hours per day. AirAsia is currently the largest single customer of the Airbus A320. The company has placed an order of 175 units of the same plane to service its routes and at least 50 of these A320 will be operational by 2013. On 27 December 2006, Air Asias CEO Tony Fernandes unveiled a five-year plan to further enhance its presence in Asia. In the plan, AirAsia will strengthen and enhance its route network by connecting all the existing cities in the region and expanding further into Indonesia, Southern China and India. Hence, with increase frequency and addition of new routes, AirAsia expects passenger volume to hit 18 million by the end of 2007. On 27 September 2008, AirAsia has on its list 106 new routes to be added to its current list of 60 over the next few years. The number of old routes discontinued has not been publicly disclosed. On 12 November 2008, AirAsia abolished fuel surcharges. In doing so, it claimed to be the first airline in the world to abolish fuel surcharges. By May 2008, the airline had flown 55 million cumulative passengers. In 2010, it has the worlds lowest costs for an airline, at the rate of below 2 cents per seat per kilometer. AA01a AirAsia SWOT analysis SWOT analysis is the combined analysis which examines the Strengths, Weaknesses, Opportunities and Threats of one company. It is a very important analysis in a company because it can identify the internal (strength and weakness) and external (opportunities and threats) factor for a company in order to achieve their goals and objectives hence to be low cost carrier company in airline industry. To be successful in the company management, a company needs to consider the companys ability and how to integrate it with internal and external factor. Main purpose of the analysis is to identify the internal and external factor that AirAsia need to consider for low cost carrier in airplane industry. Strengths The primary strength of AirAsia is the low cost leader in Asia. The strength of AirAsia is to maintain low cost; whereby they dont have to provide benefits to their workers, but still can maintain the best quality of their fleet. AirAsia has successfully created a low-cost airline mentality among their workforce. The workforce is very flexible and high committed in making AirAsia the lowest cost airline in Asia. AirAsia reduce its cost by attaining efficiency in every part of the business and maintaining simplicity. Therefore every system process must incorporate the best industry practices. The first thing for the low cost apply is the time concept. Time is money. An airline makes money when the aircraft is flying, not when the aircraft is parked.  In order to maintain low cost, AirAsia must consider of high aircraft utilization (which keep the aircraft flying as much as possible) to minimize the time spending on the ground. Secondly, no frills is the factor to achieve low cost. AirAsia only provide those necessities for their customer and reduce the unnecessary cost to be incurred in the fare of airline. For instance, The Company do not provide free food beverages, free seating, ticketless airline are all the activities excluded in order to achieve a more competitive price by wasting money on insignificant services. On the other hand, streamline operations that allow the process making as simple as possible is the key of a successful low cost carrier. The second strength of AirAsia is the excellent utilization of Information Technology (IT). The Low Cost Carrier (LCC) is expected to expand rapidly by attracting more customers to join the market thus increasing the degree of rivalry within the industry. The excellent utilization of IT have directly contributed to their promotional activities, brand building exercise as well keep the cost low by enabling direct purchase of tickets by consumer thus saving on airline agent fees. AirAsia was recognized for being the first airline in the world to introduce SMS and IVR booking solutions to its guests to expand its booking system. AirAsia widely utilizes the internet as a booking and payment channel has kept them to be the leading airline company in Asia. Its comprehensive website at (www. airasia.com), allows guest to book and pay for seats, check flight schedules, and acquire information about the airline. The website is so popular, that approximately 45% of AirAsias business is done th rough internet sales. AirAsia became the first airline in the world to offer a multi-lingual website that comes in 6 languages English, Bahasa Malaysia, Mandarin, Tamil, Thai, and now Bahasa Indonesia. This is also one of the advantages of the company as the website is user friendly as well as enabling company to focus on different market segment especially countries in Asia. On the other hand, the management team of AirAsia is also very good in strategy formulation and execution. This is no doubt a crucial strength for Airasia as company strategy is the core element of a business. To be successful in their long terms objective and their business, AirAsia need to identify their strategic management. Company can easily achieve their vision and mission base on the good management. With good management, company is required to be considered of its ability. The ability of the company can be integrated by the SWOT analysis. Airline industry is a unique and complex industry, thus without a good and right management, its possible that AirAsia could not be able to compete with the complex business environment. AirAsia has a strong management team instead of just a general management. The simply general management involved in the major four functions of planning, organizing, leading and controlling may not be sufficient to support the whole organization. It is more concern in the management internally but rather creating competitiveness. The strategy that management team of AirAsia have formulated was a combined of several proven strategies by other low cost airlines. The strategies included Ryanairs Operational Strategy which emphasis on no frill and landing in secondary air port is a good starting point for the organisation. Other strategies like Southwests People Strategy focus mainly on employee while Easyjets Branding strategy is an excellent idea by linking the organization with other service providers like hotels, car rental and etc. Weaknesses The second part of the internal factor of SWOT analysis is the weaknesses. The main weakness of AirAsia is that they do not have their own maintenance, repair and overhaul (MRO) facility. Why AirAsia need maintenance, repair and overhaul facility? It is because since AirAsia is expanding to a huge company and they have huge number of planes need to be serviced in order to ensure the safety of the customer. The lack of own maintenance teams may lead some problems such as renewing contract, misunderstanding of the contact, lack communication, poor quality and delayed services amongst others. On the other hand, they also may not drive the same standards and mission that drives by AirAsia and there is a risk that the confidentiality may be compromised. Thus, without a proper MRO facility, it will affect the productivity and performance of the company causing a hindrance to the road of success of AirAsia. The second weakness of AirAsia is that AirAsia has received a lot of complaint from customers on their service. For examples, flight delays, being charged for more and not able to change flight or get a refund if customers could not make it. Customers are the main source of income for an enterprise especially when it involves services, it is crucial that Airasia set their priority on customers by having the concept of customer first. To maintain a good customer service is essential when competition is getting intense nowadays. When a customer feel unhappy with the services provided to them, it may distort company brand name besides presenting a negative and undesirable image to not only a single customer but a number of them when they are being acknowledge and influent by negative feedbacks through unsatisfied customer. Therefore it is significant for AirAsia to be serious on considering customer complaints and utilized them to improve their services. After reviewing the strengths and weaknesses of AirAsia, we must also consider the external factor of SWOT analysis which is opportunities and threats of Airasia in market place. Opportunities The opportunity of AirAsia is depend on the ever-increasing oil price. The increase of service cost or production cost is the most undesirable result which will decrease the overall return earning of their company. However, the increasing oil price has become another opportunity for AirAsia instead of bringing threat to the company. It is mainly because AirAsia has been emphasized in the low cost strategy and being a low cost leader, although the extra cost of the increase oil price will bring disadvantages to AirAsia, this effect will not be a huge impact to AirAsia, its cost will still be the lowest among all the regional airlines as other airline company also facing the same problem. Thus, AirAsia has a great opportunity to capture some of the existing customers of full service airline and other low cost airlines customers as well. Thus, this opportunity creates a winning position for Airasia when it is a threat for other airline company. Secondly, the ASEAN Open Skies agreement that has been reached is another opportunity for AirAsia. Open Skies is an international policy concept which calls for the liberalization of rules and regulations on international aviation industry especially commercial aviation. ASEAN Open Skies allow unlimited flights among ASEANs regional air carriers beginning December 2008; it allows AirAsia adding Singapore routes which has proven to be high yielding and is expected to deliver sustained profit. This will definitely increase the competition among the regional airlines. Moreover, AirAsia stands at the gate of profitable opportunities, their recent developments and intended expansions will give them a global exposition. As they venture into internet booking and ticketless services for their marketing processes, they would be opened to electronic commerce business solutions for their enterprise, such as SCM, ERP, and EDI etc. Furthermore, the use of internet services for their services would open more opportunities for AirAsia in the process of solving network, communication, and information related problems that could be inherent in the organization. The population of Asian middle class is reaching almost 700 million by 2010 can also creates a larger market and a huge opportunity for all low cost airlines in this region including AirAsia. You can imagine that more and more people would be willing to travel by air; it would bring advantages to AirAsia, however, as well as other company. Threats AirAsia take advantages of lower landing fees at low cost terminal, which is also without airport lounges charges. They also provide E-ticket rather than printed ticket to customer which is cheaper. However, due to the certain rates like airport departure, security charges and landing charges are beyond the control of airline operators, this is a threat to all airlines especially low cost airlines that tries to keep their cost as low as possible. For example, Changi airport in Singapore charges SGD21 for every person who departs from Singapore. This is an extra cost that is compulsory to pay. Different airport charges differently and this might lead to extra uncertain cost for AirAsia. Another threat would be security of their networks. As mentioned above, Airasia is highly depending on their information technology and information system used. For example online booking, customer information and details kept in system may be risky when the security of the networks is susceptible. This will put the company at risk to bear the enormous loss when the information system is being destroyed. The internet is a public domain and as such it is vulnerable to be attacked by hackers or viruses, AirAsia ought to be conscious of these threats and have proper plans and control to prevent any of these to happen. Owning to the facts that most organization are struggling for survival, major players may enter targeted market segment which is profitable. Alternatively, Market segments growth could attract major competition. This will create another threat for AirAsia. AirAsias profit margin is about 30% and this has also already attracted many competitors. Some of the full service airlines have or planning to create a low cost subsidiary to compete directly with AirAsia. For example, Singapore Airlines has created a low cost carrier such as Tiger Airways which is one of their business strategies to gain market value and compete with low cost airline. Therefore it is vital for Airasia to maintain competitive among the rival by upgrading their services consistently. Users perception that high budget airlines may compromise their safety, thus to keep costs low is another threat to AirAsia. AirAsia must have high-quality planning in order to provide customers first-class airline service by ensuring their safety and comforts with an affordable price. AirAsia needs to aware of the market demands and policies for local territories, because economic slowdown could reduce demand for AirAsia. Local Airlines would have easy access to certain information that could aid them; therefore, AirAsia needs to be on constant market audit, market researches and control to keep up with such competition. In conclusion, Swot analysis is a very effective way of identifying strengths and weaknesses, and of  examining the opportunities and threats one tends to face. Carrying out an analysis using  the SWOT framework helps AirAsia to focus activities into areas where one is strong and where  the greatest opportunities lie. SWOT analysis from AirAsia is one of the major components to strengthen the business and allow them to be able to compete with the competitor by possessing a firm position in low cost carrier airline industry. Porters Five Forces Model Power of suppliers In every business industry, suppliers always exist. Power of the suppliers is important as it will affect the industry. Suppliers supply inputs in order to produce goods or services to the customers. Inputs can be referred to raw materials, services such as expertise, components, and labor which are essential to run the firm or to power up the company. In the airline industry, the suppliers are quite influential since there are only two major suppliers which are Airbus and Boeing. Hence there are not many choices for airline industry. Nevertheless, the global economic crisis has limited the new entrant and also reducing the upgrade of planes in the immediate future.    However, both suppliers provide almost same standard aircrafts and hence the switching to AirAsia is low. Moreover, AirAsia placed a large amount of order from Airbus in order to accommodate the heavy demand from the public on its reasonable flights. AirAsia have no problem acquiring airplane from their supplier, AirBus because AirAsia is mainly an AirBuss airplanes user. Its rival, MAS whereas is mainly a Boeings airplanes user. Power of buyers. Besides the compulsory existence of suppliers, buyers are also necessary in the business industry. This is because they are the prerequisite for the company to keep running. Buyers who are also recognizes as the stakeholders are people who demand goods and services from the firm. This tells us that buyer tends to hold bargaining power and this pressurizes firms. Price changes can be sensitive in the competitive market and the consequence might cause firms to lose or gain in revenue. In our case, buyers demand reasonable and affordable flight price from AirAsia. Years after this airlines been incorporated, it successfully satisfy the buyers bargaining power for flights at a low fare by introducing campaign such as Mind Blowing Fair, New Year Sale, 500,000 Free Seats and the latest with Fabulous Fly-Day. AirAsia is first to introduce ticket-less traveling, are nearly accomplish. In this industry, buyers have no bargaining power on price of fare like those in a morning market. In fact, they are often offered cheap fare flight on limited period such Every Friday, 11am-4pm. AirAsia adopted an information technology (IT) similarly to other airlines which called Yield Management System (YMS). Even though this system has affected the price of fare, but it is able to achieve fairness in business to the customers and the firms. As an example, a reservation done at a later date will be charged more than the one done earlier for the same seat. This is to provide advantage in term of lower price for the customers who had put efforts in buying fares earlier. Moreover, high demanded routes or destination tends to be more expensive compare to destinations which are less active. By doing so, AirAsia would be able to cope with total seats demanded by the customers. If price of fares are the same overall, AirAsia would unable to earn from flights which are less popular. The intensity of competitive rivalry The word intensity means the pressure or amount of forces being applied. Thus, this Porters force talks about how competitive are the firms or companies in the business market. In this competitive market, many firms often fall due to their incapability to cope with competitive pressure from the rivals. Those firms will end up losing more than their cost of input or eventually strive into other markets. In order to survive in a competitive market, firm must not fall into dilemma when it comes to advertising, invest in research and development(RD), innovate new yet efficient product and up to date with latest technology. This is because those efforts by least can provide the firm competitive advantages in the market. In Malaysia, there are only two main airlines companies which are operating and dominating in the countrys market, apart from other foreign airlines company. They are AirAsia and Malaysia Airlines (MAS). Firefly is actually a wholly owned airline by MAS. Both of these airlines have been rivals for at least a decade. Thus, it can be concluded that AirAsia is receiving high intensity of competitive pressure from MAS. MAS have always strived to provide comfortable and reasonable fare flights to compete with AirAsia. However, AirAsia is still capable to resist their pressure by providing customers with cheap fare tickets without losing the quality of their services. The main competitive advantage of AirAsia is low cost in providing services. For example, meals during flight are not provided which can save up the cost to provide foods and in return, reducing the cost of fare. Spaces in AirAsias airplanes are fully utilized so that the airplane is able to load more passengers in a single f light. This enables the company to earn more and making them capable to provide cheaper fare flight. AirAsia through its designated system provide customers a comfortable service in booking the flights through internet and mobile. Customers can surf mobile.airasia.com to book flight using mobile or http://www.airasia.com using the internet. Their systematic online electronic ticket ordering process enables them to even cope with mass booking by the customers during day and night. The diagram explains how the system works and notify why the errors are kept to the minimum. It is a computer reservation system (CRM) powered by Navitaires Open Skies technology that includes Internet, call center, and airport departure control functionality. This system has greatly assist AirAsia in achieving success. Even Tony Fernandes, CEO, AirAsia agrees: Navitaires Open Skies technology has truly enabled AirAsias growth from 2 million passengers to 7.7 million passengers in less than two years. Open Skies scaled easily to accommodate our growth. However, I would strongly declare that even though AirAsia indeed is receiving competitive pressure from MAS but, the market or industry itself is not competitive as both of them have already dominate their respective market segments. Threat of New Entrants Barriers to entry are designed to block the way of potential and new entrants from entering a market profitably and to compete with the existing firms. Capital requirements, economy of scale, product differentiation, government and legal barriers are some of the examples of barriers for a new entrant. New entrants to a business will bring a brand new capacity and a desire to gain market share this will apply pressure on prices, costs, and the rate of investment. There is always an underlying pressure for response and alteration for the existing players in a business when there is a new entrance. The competition in a business will be high if it is easy for other companies to enter to this business. As we know the biggest barrier for a new player to enter any business especially airline industry is the cost of entry. Airline industry is a business that requires huge and large investment. Thus, AirAsia has a low threat of new entrants because the airline industry is so saturated that there is barely space for a newcomer even to squeeze its way in. Cost of buying and leasing aircrafts, safety and security measures, customer service, research and development, high manpower and technologies causes the airline industry to become one of the most expensive industries in the world. In this world of today, every primary activity is carried on by specific information technologies especially for business like airline industry. It is extremely costly for a business to implement these information technologies systems. So, this is another barrier for the new players to enter to certain business. For instance, Advanced Planning and Scheduling System (APS) are significant in aviation business. It is costly for a company to implement this system but without implementing and employing the system, no airline as well as AirAsia can run their business smoothly. Air Asia requires APS system to maintain their customers loyalty because APS system is competent in optimizing operational planning and scheduling which enable Air Asia to create new source of cost advantages. As a result, this shows that Air Asia has a high threat of new entrants since those systems are costly to implement. Brand name of existing airlines and frequent fliers point are other barriers to entry. It is really difficult to decoy consumers out of their existing favorite brands. Somehow, an airline with a strong recognition can maintains old customers and lures new customers even though its prices are higher. How does Air Asia do it? Information Technologies (IT) is one of the major that enables Air Asia to offer their customers in lowest possible prices. All airlines industry competes on costs. To maintain and to improve in the current market position as well as new market, AirAsia has implemented the Low Cost Carrier System (LCC) in order to continuously searching for cost advantages. AirAsia has successfully positioned their simple but strong slogan Now Everyone Can Fly in their customers mind by offering lowest possible prices. Lowest possible prices lead to increase in their profit. Its net profit for the second quarter ending 31 December 2004 was reported RM44.4 million, a 322% increase over the previous quarter (AirAsia, 2005). This again shows AirAsia has a high threat for new entrants to enter. Threat of New Substitute Threat of new substitute means the availability of a product that the customer can purchased rather than the industrys product. In other words, substitute product is an alternative of products that offers by other firms that have similar benefits or functions. Profitability of an industry will be affected by the availability of substitutes because customers have the choice to choose. A number of factors such as consumer switching costs, prices and quality of substitute products will determine the presence of threat in this aspect. For local airlines, the threat of substitutes face by AirAsia might be a bit higher than international carriers. Substitutes for air travel to the desired location in a local country include train, car or bus yet time, money, personal preferences and convenience will determining ones decision. Although airlines travel maybe a slightly expensive than by bus or car, the time taken is much faster. Since AirAsia has implemented Low Cost Carrier System which can offers customers in lowest possible price has lead to most of the customers switch to AirAsia as the switching costs is low. AirAsia faced a low threat substitutes for international carriers since there is a low threat of new entrants. Besides, most of the customers choose to travel by air since traveling through air save times. However, in the worldwide market, AirAsia still needs to compete with many existing players such as Cathay Pacific and Japan Airlines. Nevertheless, AirAsia builds and maintains its competitive advantage by offering services at a price that is basically lesser than competitors prices. Above and beyond AirAsia has become the first airline that executed ticketless travelling among its competitors by using computer reservations system. Computer reservation system is a programmed and computerized system that used to store and retrieves information and perform transaction associated to air travel. This assisted AirAsia to perform operation effectively and efficiently. ERP, SCM, CRM In todays globalize economy, information technology (IT) has driven fundamental changes in the nature and application of technology in business. Cross-functional system is the third era of information system, coming after calculation system and functional system. What exactly is the purpose of the system? What benefits will organizations obtain after implementing the system? These questions are so frequently asked that some companies even gave up on executing the cross-functional system as it involves coordinating activities across multiple departments and require workers to comprehensively change the way they used to work. However, cross-functional system will be extremely beneficial if it is applied in the correct manner. A successful application of cross-functional systems is dependent on two factors, people issues and technological issues. People issues include corporate culture, work units and individual decision makers. The important factor in corporate cultures and work units is no doubt cooperation, only by working together managers are able to share information through the system. For efficient decision making, useless or incorrect information in cross-functional systems must also be prevented. Technological issues on the other hand, include information system (IS) elements. Management must compare the advantages of using information system elements such as inputs, processors and outputs with the costs involved. There are plenty of examples regarding cross-functional system, but Supply Chain Management (SCM), Enterprise Resource Planning (ERP), and Customer Relationship Management (CRM) are the 3 types of enterprise system going to be discussed. Supply Chain Management (SCM) is the current trend in most of the organization, where SCM is define as a set of synchronized decisions and activities utilized to efficiently integrate suppliers, warehouses, transporters, retailers, and customers so that the right product or services is distributed at the right quantities, to the right location and at the right time in order to satisfy customers high demand and minimize any unnecessary cost occurred. SCM core objective is to improve customer service by eliminating waste from the system in all types of form including wasted time. Being able to eliminated wasted time allows the coordination of business processes to be speeded up. Commonly, supply chain contains three flows that organizations need to take into account. First is the material flow, where all physical products including the end-products, raw material and so forth flow along the chain. Information flow consist of all types of data including demand, supply shipment, orders and all sort of information that are required in the supply chain. Lastly is financial flow, involving all transfer of money, payment and credit related data which is vital in the supply chain. On the other hand, a companys supply chain is complicated because it might involve hundreds and even tho